Elliot Bell Joins Liquidus as New Chief Revenue Officer

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Liquidus adds proven sales leader as it expands its dynamic creative platform

Elliot Bell, Liquidus CRO

I’m excited to be joining a company who is making it their mission to simply deliver dynamic creative capabilities beyond the bounds of today’s limited and painful experiences for marketers and their consumers.

Chicago-based dynamic creative ad tech company, Liquidus, has hired Elliot Bell as its new Chief Revenue Officer. Bell joins Liquidus from Triad Retail Media, where he led the largest vertical of Walmart’s digital media business. Bell’s experience at Walmart/Triad and previously Yahoo, will enable him to quickly establish the company’s marketing and sales strategy as well as build a team focused on scaling customer success through greater consumer engagement.

Bell’s passion for the power of digital creative started with his involvement in the launch of Unicast, one of the original rich media companies. Today, Bell is focused on tackling one of the industry’s biggest challenges of efficiently creating personalized and relevant messaging through the company’s proprietary ad tech. “I’m excited to be joining a company who is making it their mission to simply deliver dynamic creative capabilities beyond the bounds of today’s limited and painful experiences for marketers and their consumers.”

Recently recognized as one of Crain’s Fast 50, Liquidus works with brands, agencies, partners and resellers to create and deliver best-in-class personalized ad experiences for consumers. Following the acquisition of Cofactor in December 2016, Liquidus expanded its ad tech suite to include more innovative and unique content offerings that solve for the most complex problems retailers face today while driving online and in-store traffic and sales. Now, with Bell on board, Liquidus is primed to expand its client roster, industry partnerships, and solidify its position as a leader in the dynamic creative marketplace.

About Liquidus Marketing: With over 17 years experience in digital marketing and technology, Liquidus provides clients with market-leading ad tech as well as cost-effective programmatic media solutions to drive engagement and sales for brands, retailers, agencies and reseller partners that span a number of verticals. Liquidus acquired Cofactor from TEGNA in December 2016 inheriting proprietary data distribution and syndication capabilities which enable national retailers to promote their products through localization and personalization.

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Melissa Maxwold
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