SAPPORO U.S.A. Releases Sleek New 16-oz Can

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Variation of SAPPORO PREMIUM’s Classic Package Hits the Market


SAPPORO, the number one selling premium Asian beer brand in the U.S., announced today the release of SAPPORO PREMIUM in a new 16-oz. (473 ml.) version of the sleek and distinctive Sapporo can. The new package will join Sapporo’s existing product line and will be available nationwide to consumers just in time for summer.

The flagship brand and the perfect session beer, SAPPORO PREMIUM delivers a perfectly balanced, remarkably refined taste with a smooth finish. The launch of Sapporo Premium’s 16-oz. cans will help expand points of distribution and offer consumers more variety. Along with its new size, the can will feature a matte finish and a unique black stay-on tab in the shape of the signature Sapporo star.

“We are seeing a large shift in the industry as more and more brands are turning to canned offerings,” said Director of Marketing Jiro Ohkawa. “We have always been known for our iconic silver can; we wanted to be able to further fit our customer’s needs and enter new distribution points.”

The SAPPORO PREMIUM 16 oz. can will be added to the current SAPPORO collection which includes SAPPORO PREMIUM (available in 12 oz. bottles, 16 oz. bottles, 20.3 oz. bottles, 12 oz. cans and 22 oz. cans), SAPPORO PREMIUM BLACK (22 oz. can), SAPPORO RESERVE (12 oz. bottles, 22 oz. can) and SAPPORO PREMIUM LIGHT (12 oz. bottles).

About SAPPORO U.S.A., Inc.
Founded in 1876, SAPPORO ( is Japan’s oldest beer brand still operating and the #1 selling Asian beer brand in the United States. Sapporo lagers have been enjoyed for almost half a century in America, with four varieties – SAPPORO PREMIUM, SAPPORO PREMUM BLACK, SAPPORO RESERVE and SAPPORO PREMIUM LIGHT. SAPPORO U.S.A., Inc. was established in 1984 to oversee U.S. production, distribution, sales and marketing for the brand. Sapporo beers are made from only the finest natural ingredients. The combination of select barley and hops with an extreme attention to quality give SAPPORO beers their crisp taste and refreshing flavor. SAPPORO PREMIUM’s uniquely shaped silver can represents the distinctive style and flavor one can enjoy from our most iconic beer. SAPPORO products sold in the U.S are brewed in the U.S, Canada and Vietnam.

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Andrew Quinzi
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