Get the Booty at New Bars and Attractions Treasure Hunt at the Wharf

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Year-Round Fisherman’s Wharf Activity Showcases Nightlife.

The Fisherman’s Wharf Community Benefit District (FWCBD) debuted their Bars & Attractions Treasure Hunt at the Wharf with a celebration at the newly opened brewery at Ghirardelli Square, San Francisco Brewing Co. The new activity-based promotion highlights the historic waterfront district’s unique nighttime scene.

The activity is ongoing and can be done in a single day, or over multiple days. Participants can pick up a free Treasure Map at any of the 20 participating bars and attractions and collect stamps from each of the stops on the map. When they reach eight stamps or move they receive ‘the treasure,’ a golden metal pub glass, which brags, “I Got the Booty!”. 25,000 Treasure Maps will be distributed at over 250 locations throughout San Francisco in 2018. The FWCBD plans to continue this activity indefinitely. While there are no restrictions on what time the stamps can be collected, the verbiage encourages people to come after 7 p.m. to “skip the crowds.”

The 20 participating Fisherman’s Wharf bars and attractions, spanning from PIER 39 to Ghirardelli Square, include:


  •     San Francisco Brewing Co.
  •     Bar Zoe
  •     Beer 39
  •     Blue Mermaid
  •     Castagnola’s
  •     Fiddler’s Green of SF
  •     Hard Rock Cafe
  •     Luau Lounge
  •     Players Sports Grill & Arcade
  •     The Pub at Ghirardelli Square
  •     The Roc
  •     Wipeout Bar & Grill
  •     Wines of California – Wine Bar


  •     7D Experience
  •     Aquarium of the Bay
  •     Madame Tussauds
  •     Magowan’s Infinite Mirror Maze
  •     Ripley’s Believe It or Not!
  •     San Francisco Dungeon
  •     USS Pampanito

“Most people don’t realize that Fisherman’s Wharf has over 15 bars within a 15-minute walk of each other,” said Troy Campbell, executive director of the FWCBD. “These bars, combined with our unique evening attractions and late night eats, like In-N-Out Burger and Krispy Kreme, offer a nighttime experience that you can’t find anywhere else in San Francisco.”

The program launch was timed to coincide with the opening of the neighborhood’s first brewery, San Francisco Brewing Co., which opened on May 4, 2018. The brewery is a 12,000-square-foot space with a tap room, automated tap wall, on-site brewery, and full-service restaurant serving elevated pub fare.

The program and campaign launch come on the heels of the recently unveiled Fisherman’s Wharf Retail Strategy report, released by the FWCBD, in which a major goal is to promote the neighborhood’s unique nighttime offerings. #WharfTreasureHunt

The Fisherman’s Wharf Community Benefit District (, a nonprofit organization, was founded in November of 2005 by the business and property owners of the San Francisco neighborhood. The district is funded through an annual assessment for 15 years from the property owners. The purpose of the Fisherman’s Wharf Community Benefit District is to preserve and enhance its vast San Francisco waterfront landscape and multi-cultural heritage while integrating modern efficiencies to enrich the experience of visitors from both near and far.

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