Faking it and Making it: Groundbreaking Winemaking Process Revealed

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Wired Magazine profiles Denver-based winemaker for their groundbreaking science-based approach to replicating some of America’s most popular wines

Magazine image of woman holding a beaker looking at camera

Integrated Beverage Group is replicating America's favorite wines using science and traditional winemaking techniques.

Wired Magazine is a mainstay in reporting on emerging technologies and we are thrilled to have our process of making wines recognized and highlighted in this article.

June 4, 2018 – National wine producer, Integrated Beverage Group (IBG), was profiled this month in Wired Magazine for their unique approach to replicating popular wines. Partnering with Ellipse Analytics, an ISO 17025 accredited analytical chemistry laboratory in Denver, IBG can isolate the exact makeup of any wine at a parts per billion level to determine what combination of proteins, polyphenols, and other compounds make up the flavor profile of the world’s most popular and iconic wines. Combining this scientific process with classic winemaking techniques, IBG’s unique process of taste replication recently caught the attention of Wired Magazine.

"The Wired article is a great, in-depth representation of what we are doing with the Replica brand. It highlights the many levels of our process and shows that there is no voodoo with what we are creating—just a top-notch team of professionals making great wines at reasonable prices,” says Brett Zimmerman, Replica Wines' Master Sommelier.

Using data collected from thousands of wine samples, IBG has been able to successfully reverse engineer America’s popular wines and understand, at the molecular level, what makes up our most popular wines. This groundbreaking process cuts the price of high end wines in half, making them more accessible for the casual American wine drinker. Replica Wines then takes these more inexpensive bottles of wine and distributes them across the country.

“Wired Magazine is a mainstay in reporting on emerging technologies and we are thrilled to have our process of making wines recognized and highlighted in this article,” said Ari Walker, CEO of Integrated Beverage Group.

In its 25 years of circulation, Wired Magazine has been noted as the leader when it comes to covering emerging technologies and their effects on culture. The article praised IBG’s revolutionary winemaking process, allowing its readers an inside understanding of how a replica is made. In the end, even the journalist couldn’t tell the difference between the expensive bottle and the incredible replica produced by IBG.

Read the full article "Your Next Glass of Wine Might Be a Fake – and You'll Love It" published by Wired May 30, 2018: http://www.wired.com/story/your-next-glass-of-wine-might-be-a-fake/

Replica Wines are available at local retailers, wine.com, and their website http://replicawine.com/
Replica wines have all received scores of 90 or higher.

About Integrated Beverage Group
Based in Denver, Colorado, Integrated Beverage Group is the producer of Replica Wines. Replica Wines aspires to create wines that are indistinguishable to your favorite wines, while costing significantly less. With traditional winemaking techniques of our Winemaker, expertise of our Master Sommelier and science, we are able to get a 95% match of your favorite wine.

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Ari Walker
since: 10/2015
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