Adqura launches Sophie at Pegaworld 2018 in Las Vegas!

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Adqura has launched Sophie, the Always On Marketing Brain at PegaWorld 2018 in Las Vegas - Sophie's pre-configured brain comes with a set of cognitive AI abilities that transform in response to certain experiences and stimuli. It is a unique and powerful solution, for delivering a true omni-channel experience, tailored to every customer’s needs.

“Our Next Generation Decisioning Programmme has delivered multiple benefits, including a global ‘first’ to join up the experience across channel, creating efficiency and the ability to get a loyalty scheme up and running within a few months” Jo Allen, British Gas

Adqura are a Customer Decisioning and Artificial Intelligence specialist. It helps organizations understand their business and customer needs through the customer journey, processes and interaction development, and works to fulfil those needs through Next Generation Customer Decisioning solutions. Put simply, it defines, builds and supports omni-channel and AI capability for corporate businesses which enables the customer experience dream to be fulfilled, alongside many other business challenges.

Sophie’s pre-configured brain can be trained quickly, so that any business can design personalized and connected interactions with their customers at every moment of truth.

Sophie will help to define next best actions in every scenario and create a tailored decisioning model in days not months. It is a platform that can be used to optimise customer engagement, drive investment decisions and to engage key departments to move forwards in their customer transformation strategy.

Sophie enables businesses to build an omni-channel centre of excellence, connecting conversations with their customers and the business across every touchpoint. Sophie listens to customer behaviour and translates it into insights in real-time; and translates insights into contextual content delivered in an omni-channel world. Sophie’s unique set of easily accessible Artificial Intelligence and predictive modelling capabilities will enable companies to transform customer engagement, their position in the marketplace and access previously impossible to achieve business benefits.

Contact annette.kerlin(at)adqura(dot)com, or visit for more information!

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Annette Kerlin
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