The Libman Company’s Third Annual “Embrace Life’s Messes” Tour Goes International

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The 13-Week summer tour will visit 255 retail locations in the U.S. and Canada

The Libman Company, a leading North American manufacturer of household and high-power cleaning products, is taking to the highway for a third straight year with its “Embrace Life’s Messes” Tour that will travel to 255 retail locations in the U.S. and Canada. This is the first year the tour will extend into Canada, primarily in the Ontario region. Over the course of 13 weeks, the company will give away products and special prizes during the retail store visits to encourage consumers to embrace life’s messes by letting Libman help do the work.

The Libman “Embrace Life’s Messes” tour will kick off in South Louisville, KY on June 6 and end in Columbus, Ohio on September 1. At the helm of the tour is a team of two, Yen and Derek, serving as Libman brand ambassadors, who will drive the Libman-branded Ford Transit van to store openings, and retail locations. At the retail stops, shoppers will have the opportunity to see in-store product demos and as well as participate in games to win Libman prizes.

The tour will be documented throughout the 13 weeks with blog posts, photos and videos of the duo’s adventures on social media sites and on Additionally, Libman will concurrently run the Embrace Life’s Messes Sweepstakes where over the course of those 13 weeks, consumers can spin the online animated wheel every 24 hours for the daily chance to win a Libman Wonder® Mop, or the grand prize, a Libman Move-In Cleaning Kit, which contains essential cleaning products needed by those moving in (or out) of a house or apartment. The Embrace Life’ s Messes Sweepstakes runs from June 6 to August 31, 2018.

The 13-week “Embrace Life’s Messes” tour is an extension of Libman’s television and print ad campaign that reminds consumers to “Remember the Moment and Forget the Mess.” Whether it’s making cupcakes together, playing with the family pet, or dabbling in arts and crafts projects, the message Libman wants to send is that Libman has consumers covered so they can enjoy the moment rather than fret about the mess.

The Libman Company was founded in 1896 with one mission: to make the finest, most durable wire-wound corn brooms. The family left Lithuania for the United States in the 1890s, landed in Chicago, and started life in the New World by peddling sundries from a pushcart, selling everything from brooms to clothes-pins. The old-fashioned corn broom was a top seller.

Today, Libman has a 1.4 million square foot facility located in Central Illinois. With the fourth generation of Libmans who have come on board, they are as committed as their predecessors to providing high-quality, American-made cleaning products including mops, brushes, cleaning tools, and brooms.

To enter the “Spin to Win” sweepstakes or to see the “Embrace Life’s Messes” tour schedule, visit

About The Libman Company
The Libman Company is a family-owned company that has been making quality cleaning tools since 1896. The company manufactures products from brooms and mops to more specialized tools for kitchen and bathroom cleaning and industrial uses. Libman proudly manufactures most of their products in North America, including the company’s well-known Wonder® Mop. For more information about the Libman Company, please visit

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Stacey Vaselaney
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