Mediaplanet Helps Raise Awareness for Kidney and Liver Health in America

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The Mediaplanet Kidney and Liver campaign found in USA TODAY and online, helps shed a light on the realities of hepatitis, ways to treat it and prolong liver & kidney health.

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Nearly 3.5 million Americans have hepatitis C — a virus that is transmitted through contact with infected blood.

Mediaplanet is proud to announce the launch of “Kidney & Liver Health,” which is meant to shine a light on some of the real and pressing issues in liver and kidney care. This will showcase organizations that are empowering patients to make informed decisions about their own health and highlight strategies to prolong liver and kidney health.

“Nearly 3.5 million Americans have hepatitis C — a virus that is transmitted through contact with infected blood. If left untreated, hepatitis C can cause liver damage, liver cancer, liver failure, and ultimately death. Despite the severity of hepatitis C and the number of Americans estimated to have it, there are still common misunderstandings about the virus.” Raymond T. Chung, MD, AASLD

The print component of “Kidney & Liver Heath” is distributed within the weekend edition of USATODAY, in the New Orleans, Nashville, Philadelphia, D.C. Baltimore, New York, Chicago, and LA markets with a circulation of approximately 250,000 copies and an estimated readership of 750,000. Its digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

This campaign was made possible with the support of UW Health Transplant Center, University of Mississippi Medical Center Transplant Center, Penn State Health and the PKD Foundation.

About Mediaplanet
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.

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Gretchen Pancak

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Donna Nuriel
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