U-Lace No-Tie Laces Turns Lemons into Hot Lemonade with Their New Limited-Edition U-Net Basketball Nets

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U-Lace turns a bad situation into a new product development. The no-tie sneaker lace company converted unused lace material into the U-Net Limited-Edition multi-colored basketball net.

U-Lace's Limited-Edition U-Net Basketball Nets. Made from lace material and offered in a wide assortment of colors.

Limited-Edition U-Nets, the multi-color basketball net made by U-Lace

"Making these incredibly unique and limited-edition nets from actual lace material may have been initiated by lemons being thrown at us, but the lemonade we made from it is truly something special. We like to call these basketball nets hot lemonade," said Talley.

Usually when people turn lemons into lemonade – the result is an ice cold beverage. U-Lace turned this convention on its head by taking a bad situation – 90,000 yards of excess & expensive non-stretch lace from a previous development – and turning it into a hot new product; the U-Net Limited-Edition multi-colored basketball net.

U-Lace No-Tie Laces was featured on Shark Tank in 2014; gaining investment from Mark Cuban and is a global modular no-tie lace brand. U-Lace is founded and run by former New Era Cap, Nestle Chocolate and Ballgirl Athletic product innovator and global trend-spotter Tim Talley.

U-Nets mark the company’s first big product launch outside of footwear accessories. The brand has expanded products several times before, with a wide range of U-Laces (Classic & Kiddos) and U-Locks (Mono’s and Words), their line of sneaker-personalizing accessories.

Said Talley, “We’re always seeking ways to smartly and cleverly innovate fresh new products to expand our line. The key is that those products must stay true to our roots. Making these incredibly unique and limited-edition nets from actual lace material may have been initiated by lemons being thrown at us, but the lemonade we made from it is truly something special. We like to call these basketball nets hot lemonade.”

Each U-Net is woven from at least 3 colors. The result is an eye-catching design that lets customers personalize their home court. U-Net Limited-Edition nets hit the market in June and can be found at U-Lace.com in the company’s newly launched Merchandise Collection.

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Tim Talley
U-Lace
716-848-0939
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