BOSTON (PRWEB) June 06, 2018
Unbound Commerce today announces the launch of commerce-enabled iOS and Android apps for online retailer ProStockHockey.com.
According to Criteo, 66% of all digital transactions in North America now take place on mobile and the app conversion rate in Q1 of 2018 (among merchants with a mobile site and an app) was 20%! Because of this, apps are increasingly becoming a must-have for retailers looking to engage on a deeper level and lift mobile conversion rates.
ProStockHockey.com sells professional-grade hockey equipment and, because their product selection comes from various leagues and professional teams (including the NHL) they wanted to take advantage of the ability for apps to engage opt-in users. In-app push notifications about new product arrivals are being sent to the audience most likely to buy - and this is driving a big boost in conversion rates.
Featuring a custom design, the apps are integrated with BigCommerce, so the functionality of the current online store is leveraged and extended into the app - purpose built for the mobile customer. The app is the first launched by Unbound since being added to the BigCommerce Certified Partner Program in May.
“We have a super-loyal customer base and engaging with them across all the levels of the mobile omnichannel shopping experience is a high priority for us”, said David Duerr, ProStockHockey.com CEO. “We have seen mobile traffic numbers increase monthly for the last several years and an app was a logical next step, regarding capitalizing on mobile commerce”, he added.
The apps have a perfect 5.0 star rating on the Apple and Android app stores and feature personalization functionality, so customers can shape their shopping experience based on their preferences, including brand, price point, or even the hand they shoot the puck with. Analytics from Google and Fabric track activity and sales.
ProStockHockey.com’s mission is to be the absolute best online resource and experience for amateur hockey players and equipment enthusiasts to access authentic pro stock hockey sticks, equipment and information. They’ve got it all: sticks, gloves, skates, protective, game and practice jerseys, goalie gear, equipment bags, tape – you name it – if it’s in the NHL team locker rooms, then they want to get it in your hands. As the leading supplier of pro stock equipment, in addition to access and huge selection, they also deliver value on price too. For more information, visit https://www.prostockhockey.com/pro-stock-hockey-app.
About Unbound Commerce
Unbound Commerce is the industry’s #1 provider of dedicated mobile commerce solutions for mid-market retailers. Unbound’s unique, low-IT hybrid platform approach allows current ecommerce operations to be leveraged and extended into native apps, mobile commerce sites, and in-store engagement. Unbound has built and deployed dedicated mobile sites and apps for Ashley Furniture, Shoe Carnival, Rockport, Equippers.com, Calenders.com, Finish Line, FLOR, MillerCoors, The New England Patriots, Binny’s, Chef’s Warehouse, Cavender’s, and nearly 1000 other online retailers. Unbound will be exhibiting at the upcoming Internet Retailer Show in Chicago (Booth #1929). For additional information, please visit http://www.unboundcommerce.com.