Brierley+Partners and GameStop Recognized at Loyalty Expo

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GameStop won big and took home honors that included Top 10 Best Program, Top Best Marketing Team and placed Gold in the Employee Engagement Category.

GameStop’s Kevin FitzPatrick (left) and Brierley’s Sandra Rivera take home trophies at the 2018 Loyalty360 Customer Loyalty Awards in Orlando

GameStop, the world’s largest video retailer and Brierley+Partners, the global loyalty and CRM leader, were among the winners that were announced at the 2018 Loyalty360 Customer Loyalty Awards in Orlando.

The 2018 Loyalty360 Customer Loyalty Awards recognizes brands that build lasting and loyal relationships with their customers across a spectrum of industries. According to Loyalty360, the award process included more than 150 submissions from over 100 unique brands.

GameStop – now in its third consecutive year of taking home awards at the expo – continues to shine as industry leaders in customer loyalty and employee engagement. The company took home awards for Top Ten Best Program, Top Best Marketing Team and placed Gold in the Employee Engagement category.

Brierley was also recognized and awarded bronze for their partnership with GameStop in the 360-Degree Award – the Best Vendor/Supplier category. This category recognizes solution providers whose clients had the best combined performance across all categories.

"We are so proud of the successful relationship that we have had with our GameStop partner for the past eight years. GameStop continues to evolve and innovate for their consumers while leading their ever-changing industry. We are so thrilled that they continue to be recognized as trailblazers in customer loyalty with their best-in-class PowerUp Rewards Program,” said Nicole Fleiner, Senior Managing Director, Chief Customer Officer.

About Brierley+Partners
Brierley+Partners are global loyalty and CRM innovators. Brierley brings industry-leading thought leadership, incomparable experience and advanced technologies to help brands build lifetime loyalty with their customers. Brierley runs some of the best loyalty and customer relationship programs for clients across the globe. Brierley offers a complete suite of loyalty services: program design, loyalty/CRM technology, marketing strategy, research, analytics, omnichannel communications, account management, interactive/print production and fulfillment. The industry-leading Brierley LoyaltyonDemand® technology platform is uniquely robust, modular, flexible and quick-to-market. All services and technology focus on a single mission: making clients' customer relationships dramatically more profitable. Brierley is U.S.-based and is a wholly-owned subsidiary of Nomura Research Institute, headquartered in Tokyo, Japan. To learn more about Brierley+Partners, visit

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Megan Fiorendino
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