Founder Living in a Gym Launches Viral Campaign Poking Multiple Bears While Rocking a Speedo

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Following a rejection by Danica Patrick and a board room full of investors on the hit online show, Entrepreneur Elevator Pitch, gym dwelling startup rebounds with bold crowdfunding campaign to launch aggressively positioned beverages. -DrinkTru

DrinkTru Releases New SKU's

DrinkTru Shot Line

“We live in a world fueled by dangerous stimulants abused daily from amphetamines to sleep syrups. Since no one else wants to drop the gloves with these players, we said screw it. We will.”

Sporting a red banana hammock and armed with a handle bar mustache, founder and former pro hockey player gambles the company with Baywatch inspired commercial for the sake of calling out billion dollar brands.

DrinkTru founder, Jack McNamara, sums up the reason for the risky expansion: “We live in a world fueled by dangerous stimulants abused daily from amphetamines to sleep syrups. Since no one else wants to drop the gloves with these players, we said screw it. We will.”

Originally positioned as a natural energy drink for elite athletes, DrinkTru has pivoted into a company on a mission to deliver healthy functionality to the masses through honest transparent marketing. Their shock and awe tactics seem to be working. Their proof of concept, TruEnergy, has already landed 500+ stores and vending machines as a healthier-for-you energy drink shot alternative, while their Elevator Pitch added 350k views and their Tru Lifeguard Indiegogo Commercial racked up 250k views.

Diving into the ultra competitive shot market, DrinkTru promises to deliver energy, focus, sleep and even an aid for hangovers through natural solutions. From green tea and yerba mate to DHM and nootropics, their shots are formulated to optimize human performance through the combination of ancient medicinal herbs and cutting edge nutrition. Their goal is to become the most functional beverage brand in the world by offering healthy solutions from the bedroom to the board room.

In response to the haters, Jack states, “For those that think we are biting off more than we can chew, I assure you we have a big appetite.”

About the company
Despite surfing couches and even crashing on beanbags at their last accelerator, the bootstrapped startup has already partnered with pro athletes from the NHL to the MLL, been featured in major publications, and landed some of their regions top retailers and distributors.

All press inquiries: 617.833.9750 / info(at)drinktru(dot)com

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Jack McNamara
Tru, Inc.
+1 (617) 833-9750
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since: 09/2013
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Tru, Inc.

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