DaBella, One of the Ten Largest Home Improvement Services Companies in the United States, Announces Comprehensive Rebrand

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The new brand reinforces the home improvement company’s investment in innovation and people in transforming an industry

DaBella Trademark and Tagline

DaBella Trademark and Tagline

Our new branding will elevate DaBella’s emphasis on innovation to deliver on our core purpose: To care for families. To care for homes.

DaBella Exteriors LLC, a leading home improvement services company, today announced a comprehensive rebrand. While the DaBella name is retained, the corporate rebrand is extensive and includes an entirely redesigned visual and verbal identity, brand positioning and strategic framework. A new company web site will launch in autumn of 2018. DaBella worked with OVO, a Portland-based branding agency.    

“Our new branding will elevate DaBella’s emphasis on innovation to deliver on our core purpose: To care for families. To care for homes. As a result, these efforts will provide the best customer experience and the best environment for our growing workforce to do their best work,” said founder Nissa McMillan.

Since its founding in 2011, DaBella has grown to become one of the largest home improvement services companies in the U.S. With thirteen offices in five western states, DaBella works directly with homeowners to deliver lasting value in roofing, siding, windows, exterior doors, and bath replacement systems. The company exclusively uses factory-trained installers and American-made products backed by industry-leading manufacturer warranties.

“We see this entire branding process as a revolution rather than an evolution for DaBella. It will signify our transformation as a company dedicated to serve homeowners throughout the West,” said McMillan, who is the company’s CEO. “And in turn, we see our own growth transforming not only local economies, but the standard of excellence in this industry.”

Related to the corporate rebrand, DaBella will also move its headquarters in Portland to a 60,000 sq. ft. building purchased this year. The company will continue to expand its reach by opening additional regional offices throughout the western United States.

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About DaBella
DaBella is the recognized leader in home improvement services. With thirteen offices in five western states, we work directly with homeowners to provide lasting value in roofing, siding, window, door and bath replacement systems. To ensure quality for a lifetime, DaBella puts to work factory-trained installers, American-made products, and industry-leading warranties. http://www.dabellaexteriorsllc.com/

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Jolene Whiteside
DaBella
+1 (503) 641-7676 Ext: 2895
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