Music Tech Innovators Expressive E and Amazon Authority Quantum Networks Launch the Touché Expressive Instrument

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The Touché will be Expressive E’s first launch on Amazon; Quantum Networks will sell the Touché exclusively, providing one-on-one brand management and complete Amazon search engine optimization (SEO).

The Touché is intuitively expressive and highly sensitive to the user’s touch. Its CV/MIDI outputs connect directly to synthesizers or keyboards.

Introducing: The Touché

"We are confident that we have chosen well with Quantum Networks, a team that is deeply knowledgeable of the audio consumer,” says Louis Verge, Head of North American Sales at Expressive E.

Expressive E and Quantum Networks announce the launch of the Touché on Amazon. The Touché is a one-of-a-kind expressive instrument with a highly intuitive way to create music - with your own hand. After directly connecting any synthesizer via the Touché’s three outputs, the user can create and modify limitless possibilities of sounds by pressing their hand against the Touché’s smooth wooden surface.

Amazon is an entirely new venture for Expressive E, which makes it even more crucial to capture the attention of both customers and Amazon’s search engines immediately upon the Touché’s launch.

To ensure the brand’s successful debut on Amazon, Quantum Networks will execute a full suite of optimization services: implementing best practices on the Touché’s product listing to increase its search ranking, custom-tailoring Enhanced Brand Content to increase conversion rates, creating targeted advertisement campaigns to reach Expressive E’s desired customers and audio market, and every aspect of Amazon account management in between. A dedicated team and one-on-one brand management will be on hand to provide guidance and performance reporting at every step of the way.

“More than ever, it is crucial to drive brand awareness on Amazon - we needed a partner who would accurately translate our vision to its audio market. We are confident that we have chosen well with Quantum Networks, a team that is deeply knowledgeable of the audio consumer,” says Louis Verge, Head of North American Sales at Expressive E.

The Touché is the first instrument of its kind, which could make promoting it seem like a daunting task for a brand. However, Quantum Network’s team of Amazon strategists are well-equipped with the onboarding and launching expertise necessary to capture the spotlight for the Touché.

“Expressive E is an incredibly creative team. Having seen the Touché in action, we wholeheartedly believe in its ability to succeed on Amazon,” says Alana Cohen, brand manager at Quantum Networks.

The Touché is available now on Amazon,, and

About Expressive E

Expressive E is a French instrument manufacturer based in Paris. With a strong focus on the sensitivity and expressivity of playing music, Expressive E is leading the new generation of electronic instruments. Expressive E products bring the emotive depth of acoustic instruments to the world of synthesizers and electronic music making.

About Quantum Networks

Quantum Networks is a New York City-based online retailer and digital marketing agency representing over 200 brands on the world's largest online marketplaces. An e-commerce authority with 10 years of the most cutting-edge expertise, Quantum Networks has cultivated a core mastery of Amazon, where it is also a Top 200 seller. Providing one-on-one brand management and a clear preservation of brand identity, Quantum Networks executes full front- and back-end optimization of brands’ online presence. As an e-tailer, Quantum Networks is revolutionizing a faster, more efficient shopping experience with its solution-based Blucoil bundles, adding value for brands and customers alike.

By Anna Zhuk

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