"Authenticity is the only currency that matters, and that comes from the assurance that other moms have experienced a product personally, and found that it met or exceeded their expectations"
TORONTO (PRWEB) June 12, 2018
Leading product awards organization, PTPA Media, today announced the latest round of recipients of the Parent Tested Parent Approved Seal of Approval. The results come after a thorough product approval process whereby parents (selected from a community of over 85,000 parent testers across North America) put products to the test in the context of their daily lives.
"Ask any mom how she chooses which stroller to buy, what food to give her family, and which housewares to buy and she’ll tell you she trusts other moms more than brand marketing," said Sharon Vinderine, Founder and CEO of PTPA Media.
How Brands Build “Mom” Trust
“Over the years, there’s been a lot of trust lost between consumers and brands, which is why we’re seeing more scrutiny of brand marketing and claims than ever before,” explained Vinderine.
"Authenticity is the only currency that matters, and that comes from the assurance that other moms have experienced a product personally, and found that it met or exceeded their expectations. PTPA’s Seal of Approval conveys this all at a single glance."
Parent Tested Parent Approved Seal of Approval Winners
The PTPA Winner’s Circle is comprised of thousands of products that our community has fallen in love with. Every category from food and beverage, toys and games to health and safety and housewares has been tested. Following is a list of PTPA’s latest recipients of the Seal of Approval:
Gravity Blanket - Gravity Blanket
P&G - Zevo Instant Action Spray Fly, Gnat & Fruit Fly - Flying Insect Killer
P&G - Zevo Instant Action Spray Wasp, Hornet & Yellow Jacket - Stinging Insect Killer
P&G - Zevo Instant Action Spray Ant, Roach & Spider - Crawling Insect Killer
Oilogic® - Oilogic® Slumber & Sleep Essential Oil Roll-on
Better Living - LOOEEZ Hygienic Toilet Squeegee
Binxy Baby - Shopping Cart Hammock
Spin Master - Moonlite Gift Pack
Casper - The Casper Mattress
Nintendo Canada - Nintendo Labo Variety Kit
Nintendo Canada - Nintendo Labo Robot Kit
Nima Labs, Inc. - Nima Gluten Sensor
Dyson - Dyson Pure Cool Purifying Tower Fan TP04
Dyson - Dyson Pure Cool Purifying Fan DP04
BioPop - DinoPet
PlayKids - PlayKids Explorer
Philips North America - Philips Avent Anti-colic Bottle with AirFree Vent
Circle Media Labs, Inc. - Circle Home
How Winners Are Determined
Parents across North America participate in the testing process, at no cost to them. They evaluate the products with their families in real life environments rather than simply conducting a consumer vote. Their feedback and evaluations are carefully tallied and curated, and products that meet their standards earn the coveted PTPA Seal of Approval, which can be leveraged on packaging, advertising, end-cap displays, and more. News of the victory is shared among our community of over 75,000 families. Independent research by Research Now has confirmed that the PTPA Seal of Approval ranks among the top three most recognized seals in North America.
About PTPA Media Inc.
PTPA Media certifies innovative products that families can trust. By connecting manufacturers with consumers, PTPA Media helps companies serve their markets better, and helps families identify products that have been tested and recommended by their peers. For more information visit http://www.ptpamedia.com.