Faircom New York Wins Twice at the 2018 DMFA Awards

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Faircom New York has been awarded first and second prize for two fundraising campaigns by the Direct Marketing Fundraising Association.

I am honored and proud of my clients and my staff for this recognition

Faircom New York is a fundraising and marketing agency with over 20 years of experience in fundraising and marketing, operating in all channels – face-to-face, mail, online, and special events.

Faircom New York has partnered since 2015 with TechnoServe, an NGO working with enterprising people in the developing world to build competitive farms, businesses, and industries. The first-place winning creative, a “mid-level summer match and follow up,” offered a unique matching gift challenge in which mid-level donors receiving the package were asked to contribute to a matching gift pool to inspire other donors to give. The combined gifts of this campaign were then used as a matching gift in a follow-up campaign to a pool of smaller donors. The package featured profiles of Technoserve’s entrepreneur beneficiaries and was mailed in a large format envelope with a memo style business reply vehicle. Overall revenue beat preceding solicitations to this same segment by 56% and ROI by 114%. The combination of Faircom New York’s direct marketing analytics paired with TechnoServe’s incredible testimonials and proven impact in the field made this a real winner.

The second place multi-channel winning package, “The State of Black America Report,” featured National Urban League’s centerpiece work of critical research showing how we are progressing, and where we need serious work, in our efforts to achieve equality for African Americans. Faircom New York’s role was to make the piece accessible to donors and the public at large, while raising funds around the annual report and growing their email file. We did so by marketing it in the mail, on a variety of social media platforms, on their website, and through email, with an ROI of $2.32. Faircom New York, an equal opportunity employer and female founded agency, is so proud to have partnered with the National Urban League since 2009 to help raise funds and awareness around economic empowerment of minorities living in urban environments.

Corinne Servily, Founder and President of Faircom New York, says: “I am honored and proud of my clients and my staff for this recognition. Both TechnoServe and National Urban League offer sustainable solutions to poverty—business and employment solutions to allow people to help themselves. With such incredible clients whose missions touch our hearts, it’s no wonder that our staff spends every day trying to maximize our results. They react with ingenuity to develop tailored strategies for clients, no matter the mission, size or budget.”

For more information and press inquiries, please call Sally Frank at 212-727-3876.
http://www.FaircomNY.com

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Sally Frank
@FaircomNY
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