SABRE to Use MTV Red Carpet Style Lounge as Platform for Change

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Campus safety will finally get the attention it needs as SABRE enlists celebrities to help empower students to protect themselves.

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“The MTV Movie & TV Awards is an amazing platform for us to reach university students and prepare them with the tools and knowledge that will empower, protect, and build their confidence​,"​ said Nance.

On June 14 at Secret Room Events’ MTV Style Lounge, SABRE, the world’s leading personal safety brand will place a spotlight on campus safety in the hopes that the celebrity influencers in attendance will be inspired to educate and empower their followers.

According to a series of campus studies, 1 in 5 women will experience some form of sexual assault in college (Krebs, 2016), and 75% of women feel unsafe walking home to their dorm or apartment (Her Campus Personal Safety Survey, 2018).

"Our hope is that our products will resonate with not only the entertainment industry but their fans as well, as together we fight to put an end to harassment culture,” explained SABRE CEO David Nance.

SABRE will highlight five key products at the event:
Pepper Gel Kit — Perfect for building confidence, this set comes with Sabre’s industry-leading, maximum strength pepper gel formula, inert practice gel, target, and free training video.
Personal Alarm with LED Light —  Featuring a discreet and secure clip, the personal alarm can be heard up to 600 ft away and the LED light ensures visibility on walks after dark.
Personal Alarm with Key Ring — Anywhere their keys go, they’ll be protected with this 120 dB alarm that can alert bystanders up to 600 feet away.
Pepper Spray with Quick Release Key Ring — From the parking garage to the hallway, this spray can be accessed even when the keys are in the ignition or door.
Drink Test Kit — Test for the presence of GHB and Ketamine in alcoholic and non-alcoholic beverages. Compact, discreet, and easy to use at social events on and off campus.

“The MTV Movie & TV Awards is an amazing platform for us to reach university students and prepare them with the tools and knowledge that will empower, protect, and build their confidence​,"​ said Nance.

For more information about SABRE and their products, visit http://www.sabrered.com or contact Brooke Daily at brooke(at)veteranpr(dot)com.

ABOUT
SABRE, the leading brand in personal safety and most trusted pepper spray by police and consumers worldwide, is family owned and operated with four decades of experience. The company’s law enforcement grade pepper sprays provide consumers with the same superior quality chosen exclusively by the New York Police Department, Los Angeles County Sheriff’s Department, and law enforcement agencies worldwide.  Stay informed by following SABRE on Facebook at @sabreredpepperspray, on Twitter @SABRERed, on Instagram @SABRESafety, or by visiting http://www.SABREred.com.

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Brooke Daily
Veteran PR
+1 3126237127
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