Photoslurp Incorporates Image Recognition Technology Into UGC Platform, Making It Easier Than Ever For Brands To Sell Products With Customer Content

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Photoslurp Recognize, a User Generated Content (UGC) image recognition tool, helps Photoslurp clients detect products within customer content, allowing brands to quickly link User Generated images with products in their online catalogue.

"It really is easy to work with and to detect the products quickly." Astrid Spruijt from watch brand, CLUSE

‘Photoslurp Recognize’ is the newest User Generated Content (UGC) marketing feature of visual commerce platform, Photoslurp. Using state of the art image recognition technology, the tool detects products within customer content, allowing Photoslurp clients to very quickly link their collected UGC with products in their catalogue.

Photoslurp works with more than 200 brands globally to collect and leverage User Generated Content, embedding it into various points of their online shopping journey to increase engagement and conversions. For enterprise brands with large, constantly changing product catalogues, this newest feature is essential for expediting the process of integrating customer content into their various marketing channels.

“This is one of the many enterprise features Photoslurp has in it's product roadmap for this year, following in our vision of making advanced visual commerce features available to everyone," stated Ben Heinkel, Co-Founder and CTO of Photoslurp.

The tool has been rolled out to a select group of Photoslurp clients such as CLUSE and Meller and is set to be made available to all clients in the second half of this year. From initial tests, the tool has seen detection rates of up to 80% with clients in the fashion and accessory spaces.

“It really is easy to work with and to detect the products quickly,” said Astrid Spruijt from watch brand, CLUSE. “For our watches it detects the right SKU, which is great.”

Photoslurp Recognize now also supports recognition for jewellery and home decor products, and the team is constantly beta testing with leaders in these industries. This feature is one of many examples of how Photoslurp strives to provide the best experience for brands on their platform.

Sof Michaels, VP of Business Development at Photoslurp added, “Our key focus is on quality, and advanced features like Photoslurp Recognize help to differentiate Photoslurp with other technologies in our space. We look forward to our next product release, further stamping our authority as the European leaders in Visual Commerce.”

As consumers are 5X more likely to convert after clicking on a UGC photo, brands are looking for a seamless way to collect customer photos taken with products to integrate into their eCommerce stores. Photoslurp Recognize is an important part of the process and will only continue to add value to brands as they grow their database of earned content.

About Photoslurp
Photoslurp is a visual commerce and marketing platform that helps brands increase conversions and engagement by integrating User Generated Content from social media into various points of their online shopping journey. Working with over 200 brands globally, Photoslurp is the European visual commerce leader bringing 'shoppable' content, media rights management, image recognition and more to brands across the globe.

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Charlie Brook
since: 03/2013
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