GravityFed™ Launches Influencer Marketing Platform for The Outdoors

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Long-established mountain lifestyle website builds platform eco-system curated specifically for the outdoors. GravityFed™ now facilitates marketing partnerships between brands and outdoor influencers.

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Outdoor bloggers and social influencers are very potent marketing partners for brands. They have a lot of passion for their lifestyles...the trips they take, and the gear they use.

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GravityFed.com, Inc. announced this week that brands can now subscribe to access their platform for verified information on outdoor, travel or adventure influencers. Built for outdoor lifestyle members, GravityFed™ serves to connect relevant and qualified influencers with brands targeting those markets, essentially going back to their early roots of connecting mountain athletes with sponsorships.

Brands utilizing the service can verify blog and social analytics of influencers, create promotional product review campaigns in the marketplace, build and manage rosters for ambassador management, and get engagement metrics on posted content.

"Outdoor bloggers and social influencers are very potent marketing partners for brands. They have a lot of passion for their lifestyles...the trips they take, and the gear they use," says Jesse Hoffman, GravityFed CEO. "Our goal has always been to bring these natural marketers together with brands that understand the value of authentic messaging, and targeted reach.”

For subscribed brands, the platform currently offers:

  • Verified Social Metrics
  • Verified Blog/Website Analytics
  • Advanced Influencer Filtering
  • Product Review Marketplace
  • Rostering & Ambassador Management
  • Gear Review Collective

In addition to the dashboard and tools that come with a brand subscription, GravityFed™ also offers account management services that leverage decades of web marketing experience in the outdoor industry.

The purpose-built platform coupled with account management services offers clients a turn-key solution for influencer discovery, retention, campaign management, and more.

Influencers can activate a branded and shareable presence free by registering, adding the required profile information, and connecting social media accounts and/or Google analytics. Social integrations for influencers include: Facebook, Instagram, Twitter, YouTube, and Strava. GravityFed™ also provides influencers with both private, and limited access public versions of their profiles.

“Before blogs or social media existed we were publishing reviews and other editorial content on behalf of the 'influencers' of the day,” says Hoffman. “We're still publishing reviews, but now the content is user generated and highlighted by automated platform tools, verified analytics, and an array of campaigns and opportunities for influencers.”

For more information, or to sign-up as a brand or influencer, please visit GravityFed.com.

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Gary Marcoccia
@GravityFedInc
since: 01/2016
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