ChicExecs Teams Up With Now I Lay Me Down to Sleep Nonprofit to Increase Awareness of Ways to Cope from Infant Loss

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ChicExecs is honored to be working with the nonprofit organization, Now I Lay Me Down to Sleep, to support a cause that is near and dear to them.

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Infant loss simply isn't talked about enough and I hope to share our story and other stories to help NILMDTS receive the recognition it deserves.

ChicExecs is honored to be working with the nonprofit organization, Now I Lay Me Down to Sleep, to support a cause that is near and dear to them.

Now I Lay Me Down to Sleep has a mission to introduce remembrance photography to parents suffering the loss of a baby with a free gift of professional portraiture.

NILMDTS connects families with photographers to capture those intimate memories so they can forever give remembrance to their lost baby. NILMDTS has gifted more than 40,000 complimentary portrait sessions since 2005.

“It is an opportunity to bring honor to our babies and healing to our hearts,” the website states.

ChicExecs will be offering PR services to this organization because of the impact it has had personally for many of the employees there. It is an organization they feel passionate about getting the word out there about so other parents will know they can get these mementos to assist in the grieving process.

"Now I Lay Me Down to Sleep has been so helpful for me personally,” Kristen Wessel, Senior Director of Public Relations and Operations at ChicExecs, said. “Having lost our baby unexpectedly at 22 weeks, my husband and I didn't know where to turn. NILMDTS provided us with the comfort and support we needed during the most difficult time in our lives. I'm so thankful to have found them and I'm passionate about helping spread the word in order to help other couples going through similar experiences. Infant loss simply isn't talked about enough and I hope to share our story and other stories to help NILMDTS receive the recognition it deserves.”

According to Pregnancy Loss and Infant Death Directory, in 2006 there were nearly 26,000 "fetal deaths" (stillbirths) and about 19,000 babies died in their first month. Many people today still continue to be affected by these tragedies and it is time to get the message out that there are resources to assist with the mourning process.

About ChicExecs: ChicExecs PR & Retail Strategy Firm was born out of a culmination of experience through ChicBlvd Magazine as well as a successful product launch—ChicBuds electronics. This bird’s eye view into both worlds, media and product development, provided an opportunity for ChicExecs to recognize an underserved need which led to the creation of an effective, out-of-the-box PR company.

About NILMDTS: The Now I Lay Me Down to Sleep mission is to introduce remembrance photography to parents suffering the loss of a baby with the free gift of professional portraiture. We believe these images serve as an important step in the family's healing process by honoring their child's legacy.

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Amber Masciorini
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