Car Wars’ Cassie Broemmer to Host Presentation on Gender, Booking Performance at this Year’s Women In Automotive Signature Conference

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The artificial intelligence call routing company is sponsoring the Women In Automotive Conference to support the message that women have important, valuable roles within the automotive industry.

Cassie Broemmer, Executive Vice President of Business Development at Car Wars and automotive industry veteran, will deliver a keynote session at Women In Automotive’s prestigious event later this month. Her session, “The Science Behind Selling Based on Gender,” will analyze booking performance in relation to gender.

“Do male agents set appointments with more males or females? How often are female callers likely to book an appointment over the phone? What are some worthwhile and successful approaches when selling to women callers? I’m excited to share all this and more with my audience to help streamline the appointment booking process throughout dealerships across North America,” Broemmer said.

The Car Wars executive has worked in the automotive industry for more than 18 years. For 11 years, she ran the Marketing and CRM divisions for Van Tuyl Group, the nation’s largest privately held automotive group. In 2015, Broemmer spearheaded the company rebrand when it was acquired by Berkshire Hathaway to become Berkshire Hathaway Automotive.

The conference is an extension of Women In Automotive’s overall mission: to empower, develop and elevate women in the auto industry. Ultimately, this philosophy promotes the training and hiring of more women in dealerships.

Last year, more than 400 people attended the Women In Automotive Conference; this year’s number is expected to be exponentially higher. General admission, daily admission and student admission tickets are still available online for purchase.

The fourth annual conference will be held from June 24 — 26 at the Omni Orlando Resort at ChampionsGate.

To register for the Women In Automotive Conference this month, visit http://womeninautomotive.com/registration/.

About Car Wars

Car Wars combines artificial and human intelligence to listen to and categorize every inbound and outbound call at the dealership. This data provides managers insight into how every call is handled, alerts them when an opportunity needs attention, and actively improves phone performance in sales and service.

Car Wars uses competition and transparent accountability to create a high-powered phone culture that converts more phone calls into booked appointments.

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Mike Haeg
Car Wars
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