Capitect and XY Planning Network’s Technology Partnership Reaches Milestone for Technology Adoption

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Innovative portfolio management technology platform and fast-growing network of advisors experiencing high rates of adoption for technology partnership.

A highly coordinated launch, simplified onboarding process, and ease of use of the robust, intuitive technology paved the way for success of the Capitect-XYPN rollout.

Capitect, an innovative advisor technology platform, announced today that its popular reporting and billing solution has been widely adopted by XY Planning Network (XYPN) in a joint technology initiative.

Since the rollout of the program just three months ago, over 150 members of XYPN have subscribed to Capitect’s portfolio reporting and client portal system, which XYPN provides as a member benefit. Such a high rate of technology adoption by independent advisors in such a short period of time is rare in the wealth management industry.

“One of the perennial issues that has slowed the growth of technology in the independent advisor space is low adoption rates,” said Edwin Choi, CEO of Capitect. “Due to the many complexities of legacy systems, ‘opt-in’ arrangements, and a lack of support, many organizations struggle with getting their affiliated advisors to use the tools provided to them. With Capitect and XYPN, we have found the ‘secret sauce’ for gaining wide-scale adoption.”

A highly coordinated launch, simplified onboarding process, and ease of use of the robust, intuitive technology paved the way for success of the Capitect-XYPN rollout. As part of the launch process, Capitect invested in upfront communications to highlight the benefits of the new partnership for XYPN members. Additionally, Capitect created a simple enrollment process for advisors on TD Ameritrade’s custodian platform, and “pre-loaded” advisors’ firm-specific configuration and historical data into the Capitect system to make onboarding as simple and effective as possible. Capitect also offered XYPN advisors proactive, one-on-one onboarding sessions with Capitect service professionals, further reinforcing the success of the launch.

“The key to success with Capitect and XYPN is that other performance reporting software providers manufacture tornados in order to blow out a match," said XYPN member Joe Matelich, CEO and founder of the fee-only firm Physician Advising LLC. “Capitect has found the sweet spot between simplicity and robustness and wrapped it in a modern design.”

XYPN advisors are drawn to the Capitect platform for its expanded functionality of account aggregation, client AUM fee billing, and rebalancing, compartmentalized to allow XYPN advisors to upgrade as more/additional features are needed for their growing businesses. “Capitect fits nicely with just the initial performance reporting and billing technology an advisor needs to get going, and doesn’t bundle in all of the other fluff like CRM that other competitors do,” said XYPN member Steven Briggs of the fee-only firm Briggs Financial. “Capitect is a very clean system and we can see how it can scale with us as we grow and need additional functionality the platform can provide, such as rebalancing and data aggregation.”

“Advisors are increasingly looking for portfolio reporting solutions that are cloud-based, simple, and effective, and Capitect has checked all of those boxes, as evidenced by the number of XY Planning Network advisors signing up,” said Alan Moore, XYPN Co-Founder.

To learn more about Capitect’s technology solutions, log onto http://www.capitect.com.

About Capitect

Founded by a successful advisor, the Capitect platform provides a technology solution to streamline the portfolio construction and rebalancing process through advanced engineering and innovative design. Going above and beyond simple model portfolios, Capitect enables advisors to deliver personalized portfolios unique to each client’s circumstances, goals and objectives using the advisors’ own investment strategies. Capitect’s complete solution includes mobile-friendly client portal and reporting, portfolio construction tools that allow for “infinite drill down” and customization, and ongoing rebalancing technology and services. Embraced by leading advisors and integrated with the industry’s leading custodians and technology applications, Capitect’s sophisticated technology is disrupting traditional portfolio management approaches. To learn more, visit us at http://www.capitect.com.

About XY Planning Network

XY Planning Network (http://www.xyplanningnetwork.com) is the leading organization for fee-only financial advisors who want to serve their Gen X and Gen Y peers providing comprehensive financial planning services for a monthly subscription fee and without product sales or asset minimums. The Network offers a virtual community for new and established financial advisors who want to serve a younger clientele, and provides its members compliance support services, marketing support, business tools and templates, and a wide range of technology solutions.

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