World’s Largest Sustainable Tuna Fishery Launches Ethereum Blockchain

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Pacifical will launch a blockchain initiative covering all its MSC certified sustainably caught tuna by the end of July 2018. This announcement positions the PNA’s market development company Pacifical as pioneer of the first large scale blockchain initiative within the 42 billion dollar tuna industry.

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More than 200 million consumer units of Pacifical tuna per year in over 23 countries can soon be traced and verified through the Ethereum blockchain

8 PNA Pacific Island nations and the associated Tokelau territory, with 25% of the world’s tuna caught in their waters, announced at the SeaWeb Sustainable Seafood Summit in Barcelona that they will launch a blockchain initiative covering all its MSC certified sustainably caught tuna by end July 2018. The tuna products will be recognizable by the Pacifical logo. This announcement positions the PNA’s market development company Pacifical as pioneer of the first large scale blockchain initiative within the 42 billion dollar tuna industry.

Maurice Brownjohn, Commercial Manager of the PNA Office, announced that Pacifical will launch the platform in cooperation with Atato, a Thailand-based blockchain service provider. Powered by Ethereum’s blockchain smart contracts and IPFS decentralized storage, integrating with Pacifical’s traceability solutions.

The system will cover the entire supply chain and chain of custody of about 35 million tuna fish caught annually in an area with a surface 40% bigger than Europe. More than 200 million consumer units of Pacifical tuna per year in over 23 countries can soon be traced and verified through the Ethereum blockchain. Environmental groups, retailers, consumers, and certifications bodies all over the world will be able to verify live on Ethereum’s public blockchain exactly how their sustainable Pacifical tuna was caught, by which captain, vessel, area and period, as well as where and when it was processed.

This new innovative blockchain integration powered by Atato blockchain services will cover over 100 large fishing vessels, and will provide an unprecedented level of transparency and traceability, to build the highest level of trust on the sustainability of the catch. All products carrying the Pacifical and MSC logo, will be able to be traced on the blockchain through their unique tracking code. The information will be collected from linking all information sources within the global tuna supply chain from the fishing boat through the production process up to the final point of sale.

About Pacifical
Pacifical is the global marketing company jointly set up by the 8 Parties to the Nauru Agreement (PNA) to promote the PNA region and actively trade their MSC certified sustainably caught free school skipjack and yellowfin tuna to consumers around the world. Pacifical MSC certified skipjack and yellowfin tuna from PNA waters is available in 23 different countries around the world and all products carry the Pacifical logo as clear representation of the end market's commitment with the PNA region and recognition to those nations managing the tuna stocks in their waters on a daily basis. http://www.pacifical.com

About The PNA
The 8 nations united under the Parties to the Nauru Agreement (PNA) hold 25% of the world’s tuna stocks and 50% of the world’s skipjack stocks in their waters. The 8 PNA nations manage the world's largest purse seine tuna fishery certified by the Marine Stewardship Council. Located within the Western Central Pacific Ocean, the PNA members are the Federated States of Micronesia, Kiribati, Marshall Islands, Nauru, Palau, Papua New Guinea, Solomon Islands and Tuvalu. In 2011, PNA skipjack tuna caught by Purse Seiners setting nets on Free School Sets of adult fish and without the use or association with FADs (Fish Aggregating Devices) was certified by the Marine Stewardship Council as sustainable. PNA yellowfin tuna was added to the certificate in February 2016. http://www.pnatuna.com

About Atato
Atato is a start-up Blockchain Services Company located in Bangkok, Thailand and established in 2017. Atato offers Blockchain, consulting, development, ICO services, Cloud & Corporate IT, technical consulting, sourcing & cost optimization services. In 2018, Atato started cooperating with Pacifical to launch a tailored and comprehensive blockchain initiative covering all its MSC certified sustainably caught tuna. http://www.atato.com

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Cynthia Asaf, Market Development Manager
Pacifical
+31 162714041
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