STRONG by Zumba® Now Available On-Demand with Fitplan

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STRONG by Zumba®’s new 60 and 20-minute workout with Michelle Lewin launch on the #1 Personal Training App

STRONG by Zumba®’s new 60 and 20-minute workout with Michelle Lewin launch on the #1 Personal Training App

“We are thrilled to partner with the largest branded-fitness company in the world - incorporating its unique STRONG by Zumba streaming classes with our one-on-one personal training programs,” said Landon Hamilton, co-founder and CEO, Fitplan Technologies.

Fitplan Technologies and STRONG by Zumba® announced today its collaboration to stream the world’s favorite high intensity beat-synced workout exclusively via the Fitplan app. The new STRONG by Zumba® digital classes are available in a 60 minute and 20 minute format and are the first follow-along fitness classes that the wellness technology company - who specializes in expertly curated digital workout plans and instructions for a variety of fitness levels - will offer.

STRONG by Zumba® is a high intensity workout where every move is synced to original music that has been specifically designed to match. In the 60-minute streaming class - which will be available to Fitplan subscribers - users will burn calories while toning arms, legs, abs and glutes. Plyometric or explosive moves like high knees, burpees, and jumping jacks are interchanged with isometric moves like lunges, squats and kickboxing. The 20-minute class featuring fitness star Michelle Lewin can be streamed for free as a warm-up before weights or as additional cardio post-workout.

“We are thrilled to partner with the largest branded-fitness company in the world - incorporating its unique STRONG by Zumba streaming classes with our one-on-one personal training programs,” said Landon Hamilton, co-founder and CEO, Fitplan Technologies. “For years we’ve been connecting hundreds of thousands of fitness enthusiasts with the actual workout plans and methods of their favorite social influencers and athletes. It was the perfect opportunity to bring one of our most popular trainers, Michelle Lewin, to our community in a new way.”

“After being the face of STRONG by Zumba for over a year - and seeing my community thrive through my other workouts on the Fitplan app, it made sense to bring them together in the perfect digital marriage,” said Michelle Lewin. “Offering STRONG by Zumba in a streaming service that can be done anytime, anywhere, means you can lean down, burn fat and have fun without actually committing to gym time.”

“Strong by Zumba’s partnership with Fitplan supports one of our highest priorities which is delivering convenience to our consumers,” said Zumba CEO Alberto Perlman. “We are overjoyed that Michelle Lewin has embraced this workout and are confident Fitplan’s extended community will do the same.”

Fitplan is the only digital resource connecting fitness enthusiasts with the actual workout plans and methods of their favorite social influencers and athletes. It makes the one-on-one personal training experience accessible and affordable and makes the strategy of fitness easy. Fitplan community members of all fitness and experience levels are achieving their most coveted results through memberships that allow users access to the full library of Fitplans, Freestyle Workouts and Trainers to try as many as they want at any time.

About Fitplan [Technologies]:

Fitplan is a wellness technology company giving one-on-one access to the world’s most influential fitness personalities and their methods. Like having a celebrity personal trainer in your pocket, Fitplan makes it efficient and affordable to find the right fitness routine, track progress and achieve specialized results. Fitplan Trainers are a team of the world’s most popular fitness influencers and athletes, curating exclusive 3-12-week, gym-ready and home-friendly workout programs for people of all fitness levels. Fitplan is based in Los Angeles and Vancouver and available for iPhone and Android. Join the community: meet the trainers, programs and real people who have transformed their bodies and lives at Fitplanapp.com.

About STRONG by Zumba®
STRONG by Zumba® is a non-dance, music-led, high-intensity training exercise class that combines bodyweight, muscle conditioning, cardio, and plyometric training moves. The routines were created first and then music was reverse-engineered to match every move perfectly, for a unique workout experience that pushes you past your perceived limits. This new concept, which emphasizes music is the main motivator, allows you to burn more calories while toning abs, legs, arms, and glutes. The STRONG by Zumba® workout is complemented by athletic apparel and footwear. Instructors can opt to receive exclusive music, routines, marketing materials, and support by joining SYNC, the STRONG by Zumba® Network. For more information and to find a class, visit strongbyzumba.com and follow us on Facebook and Instagram.

Media Contact:
Marci Mollins
Marci@harmonica.co

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Kelsey Cycan
HARMONICA
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