World’s Most Innovative Hybrid Smartwatch “Muse” Doubles Campaign Goal on Kickstarter, Raising more than $55,000 from Crowdfunding Backers

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Muse smartwatches, elegant timepieces offering 21 smart features in an alternative to techy looking fitness trackers, disrupt wearable technology with one-year battery life, fitness tracking, UV radiation tracking, banking and other security features

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We’re very excited with the support we’ve received from our crowdfunding backers that enabled us to surpass our funding goal for the MUSE smartwatch in only eight hours – and doubling our campaign goal so early in the campaign.

The Muse hybrid smartwatch, which uses artificial intelligence (AI) technology to track and organize daily activities like exercise monitoring, nutrition advice, meal planning, sleep information and sun exposure alerts, has now raised more than $55,000 – more than double its campaign goal – on Kickstarter.

The watches, now available at early-bird pricing for its first backers on Kickstarter, also feature music and camera control, financial services capabilities as well as personal calendar/alarm and forgotten phone notifications. Uniquely, the Muse also gives users the opportunity to enjoy immersive entertainment experiences via connections to the Muse PlanetWatch platform for gaming fun.

“We wanted to provide a product that offered the wearers many features and simplified the lives of jetsetters, go getters and anyone who wanted to maximize their productivity – and we certainly found those people on Kickstarter,” said Muse Founder and CEO Sai Prasanth. “We’re very excited with the support we’ve received from our crowdfunding backers that enabled us to surpass our funding goal in only eight hours – and doubling our campaign goal so early in the campaign.”

Prasanth, an engineering design graduate from IIT Madras, is an underwater photographer, wildlife adventurer and climbing enthusiast, having scaled Mt. Kilimanjaro in Africa and Mt. Elbrus in Russia, among other top peaks. Prasanth developed Muse with co-founders Ajay Yathindra, also an alumnus of IIT Madras, and Prathyusha K, from NIT Warangal.

“Tech gadgets have a reputation of needing to be maintained, while at the same time lacking in fashion with annoying battery charging requirements,” Prasanth said. “With Muse, we’re providing a solution with a stylish alternative people are looking for in a smartwatch.”

Muse’s AI-powered mobile app acts as a personal assistant. The hybrid smartwatch also has data-driven recommendations and services for users that also include providing restaurant recommendations, goal tracking and mapping support.

Features include:

●    Automatic Activity Recognition and Tracking
●    Sleep Tracking/Sleep Alarm
●    Automatic Time Zone Update
●    Sun UV Intensity Alerts
●    NFC Payments
●    Call/SOS Alerts
●    Find Your Phone/Forgot Phone Notification
●    Control Music and Camera
●    Water Resistant 5 ATM
●    Quick Release Straps
●    One-year Battery Life
●    Two-year International Warranty
●    Smart Assistant/Coach - Customized Training Plans
●    Activity Planning and Recommendations

Each Muse smartwatch has 21 smart features – with 16 limited-edition designs and just over 2,100 units of each design available during the crowdfunding campaign

For more information, or to purchase the Muse at an early-bird discount during crowdfunding, visit the Muse Campaign Page on Kickstarter.

About Muse
Muse designs, manufactures and invents “connected” devices with integrated mobile services and immersive experiences. The company aims to revolutionize the entire quartz watch industry by building hybrid smartwatches with multiple designs catering to different target markets. Muse wearable products are AI-powered with data-driven recommendations and services. For more information, visit    .

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