Say Goodbye to Toothless SEO Strategies! Call Now at 855-444-4777
NEW YORK (PRWEB) June 25, 2018
No matter what your area of expertise or field of specialization, all businesses big or small, and all websites new and old, need to have a solid digital marketing strategically. Doing so ensures that they get the results and the KPI’s they are looking for; be it more customers, more sales, more web traffic or more online authority and influence. The problem is that most individuals and companies, albeit experts in their respective industries, have little to no knowledge of digital marketing in general and more importantly, how their particular industry or business can benefit from it.
Search Berg understands this all too well, having worked with thousands of clients over the last 10 years. Based on their in-house R & A, they are now offering industry specific SEO, starting with Dental SEO marketing; an comprehensive SEO program specifically designed for Dentists who want to establish their dental practice online and optimize their website in order to gain new patients.
This is great news for Dentists as they can now take advantage of Dental SEO with confidence knowing that the strategies that are being worked on will deliver results and would actually benefit from.
“We believe that we have created the perfect medium for Dentists to establish their website online in decent amount of time,” says Aaron Tylor, Senior Account Manager at Search Berg. “Using our dental SEO, our dentist clients can rest assured that we will bring their website to the first page in Google.”
When it comes to SEO, one size does not fit all; meaning one working online strategy for a particular business does not mean that it will deliver the same results for another. Search Berg has built their Dental SEO platform from the ground up, testing and analyzing dozens of SEO techniques and their results. Their Search Technicians possess a sound knowledge of what works and what doesn’t based for dentists based on their website, their target geographical region, and target audience.
This brings up the question of what exactly does dental SEO marketing for dentists entail? Quite a lot actually.
Dental Keyword Research:
The first step and by far the most important step towards a successful dental marketing campaign is to conduct a flawless keyword research. Notice the emphasis on flawless because in today’s highly competitive market, there is no room for error or mediocre research. Dental SEO focus only on search terms that dental patients are actually searching for online; terms that have decent to good search volume and organic traffic and terms that are most likely to lead to a conversion in the form of new patients to a dental website.
If you get the keyword research right and you are already half way there.
Dental Website Audit:
This is where things get really interesting. Dental SEO entails designing a website for the target audience and Google search engine. The visual part is for the audience. The back end website coding is for search engines like Google and Bing. How optimized for SEO the back end coding is essentially determines how Google sees and ranks your website in its index. Search Berg labs conduct a 30 point website audit tests for dentists; gauging their websites against 30 SEO tests and then analyzing the results to forge an dental marketing strategy that would be best for their practice.
White Hat Dental Link Building:
Link building is at the core of off page SEO. Creating quality links in fair quantity is the way to go. For Dentists that means engaging on platforms that are relevant to their industries. Oral health is one. Tooth paste products is another. The list goes on. Using common sense and a little ingenuity, our search technicians get dental practices mentioned on the right platforms; engaged in the right discussions; and take advantage of the right opportunities to acquire new patients. And best of all, it’s all white-hat link building; meaning that these strategies have been approved by Google and are safe from any penalty.
Dental Content Connection:
Content is king and should be at the core of every dental marketing strategy. For dentists, this means ensuring that their website has the right CTAs and the right content to engage their viewers as soon as they visit their website. It means creating the right landing pages according on different dental services and then creating content for them using the right headings, titles, META tags and CTAs. It means maintaining and updating a blog with the latest news and information regarding the dental industry or your business.
And this is just the tip of the ice berg. Then there is off-page content marketing where you participate in other high traffic content platforms to get your work and yourself mentioned thereby creating a positive impression of your dental practice while strengthening your brand at the same time.
Contact Search Berg for more information on Dental SEO marketing by calling 855-444-4777.