Unmetric Partners with Noggin to Provide Crisis Managers with Actionable Social Intelligence

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Partnership brings the power of brand-focused social analytics to Noggin Crisis, an industry-leading crisis management application.

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Social is such a critical component to crisis management, and we needed a partner that could provide us with the ability to monitor activity, sentiment, and engagement in near real-time via a robust, reliable API. Unmetric was a perfect fit.

Unmetric, an enterprise solution for branded content analysis and discovery, today announced a partnership with Noggin, an enterprise resilience software company that provides risk, crisis, emergency, work safety, and incident management solutions.

Hundreds of the world’s largest brands and digital agencies use Unmetric to access insights from the owned channels of over 100,000 qualified brands across more than 30 sectors on all major social networks including Twitter, Facebook, YouTube, and Instagram. Noggin Crisis is an industry-leading crisis and critical issues management application that enables crisis management teams to monitor situations, understand the impact of an event on brand reputation, and securely collaborate on the response.

This partnership and software integration brings Unmetric’s ability to monitor brand social activity, sentiment, and engagement to Noggin Crisis, enabling everyone from crisis and risk managers to company executives and board members to stay on top of how their brand is responding to crisis on social media and in turn, how consumers are reacting to the brand. This effectively brings together social response and crisis response.

“Social is such a critical component to crisis management, and we needed a partner that could provide us with the ability to monitor activity, sentiment, and engagement in near real-time via a robust, reliable API,” said Charlie Forsyth, Chief Product Officer for Noggin. “Unmetric was a perfect fit as they can provide us will all of the data we need, plus extra qualitative insights. Additionally, they were the only provider to support online, on-demand provisioning so our customers can start using our software and access Unmetric’s data within minutes through a fully automated process.”

“Partnering with Noggin has allowed us to apply our data in an innovative and informative way,” said Mike Marzano, Head of Strategic Accounts & Partnerships, Unmetric. “While crisis management is a natural application for social data, this is a brand new avenue for us, and Noggin’s deep expertise and existing relationships open up new opportunities for how our data can benefit companies by guiding decisions that have far reaching effects on brand health and reputation.”

Noggin Crisis was created by Noggin, an enterprise resilience software company with 10 years of experience in providing risk, crisis, emergency, work safety, and incident management solutions for organizations around the world. Noggin Crisis powered by Unmetric’s data is the only crisis management solution available that offers social sentiment monitoring.

Unmetric’s social data will be available to current Noggin Crisis clients immediately. For more information about Unmetric, visit http://www.unmetric.com. For more information about Noggin Crisis, visit http://www.noggincrisis.io.

About Unmetric
Unmetric, an enterprise solution for branded content analysis and discovery, harvests social brand signals to help digital marketers, analysts, and content strategists to analyze, discover and track branded content in order to create better content and campaigns of their own. Hundreds of the world’s largest and respected brands and digital agencies including American Airlines, The Chicago Bulls, Tiffany & Co., General Motors, GroupM, and Ogilvy use Unmetric to access AI-powered insights from the owned channels of over 100,000 qualified brands across more than 30 sectors on all major social networks including Twitter, Facebook, YouTube, and Instagram. The company was founded in 2011 and is headquartered in New York City with offices in Chennai, India and the U.S. For more information, visit http://www.unmetric.com.

About Noggin
Noggin is an industry-leader in incident management software with its next-generation, cloud-based software platform. The award-winning Noggin suite provides an all hazards approach to disruption management including: crisis management, emergency management, intelligence and case management, environmental health and safety and risk management, and operational and security incident management. Noggin helps organizations mitigate disruption, make better informed decisions and respond effectively to any incident, large or small, through the entire incident management lifecycle. The Noggin platform is deployed in the US, Canada, Ireland, United Kingdom, Australia, New Zealand, South East Asia and the Middle East. Noggin’s software suite includes unparalleled security and compliance credentials (ISO/IEC 15408) for computer security. For more information, visit http://www.noggin.io.

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