Applied Marketing Science Publishes Article in Quirks Marketing Research Review

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Applied Marketing Science, Inc. (AMS), a cutting-edge market research and consulting firm, was recently featured in Quirk’s Marketing Research Review for the article, “How Not to Lose a Client”.

We’re thrilled to have Angela’s expertise featured in the largest media provider in the market research industry. Her insights cover several points we believe are critical to the strong client relationships we cultivate every day at AMS” -John Mitchell, AMS President and Managing Principal

Applied Marketing Science, Inc. (AMS), a cutting-edge market research and consulting firm, was recently featured in Quirk’s Marketing Research Review for the article, “How Not to Lose a Client”. Read the article at this link: https://hubs.ly/H0cN1jX0

The article was written by AMS Senior Manager of Field Operations, Angela McCue. Throughout the piece, Angela offers guidance on how market research companies can optimize relationships with field partners. She outlines the necessary steps for fostering productive working relations, and illustrates her tips with real project examples. Specifically, Angela emphasizes the importance of clear communication, accuracy, and transparency.

Angela has over 10 years of experience managing field work operations and moderating focus groups. At AMS, she collaborates with external field agencies to collect specific project data for a variety of studies including focus groups, one-on-one interviews, ethnographies, mall intercepts, street intercepts, telephone studies and online surveys.

“We’re thrilled to have Angela’s expertise featured in the largest media provider in the market research industry. Her insights cover several points we believe are critical to the strong client relationships we cultivate every day at AMS," stated John Mitchell, AMS President & Managing Principal.

Read Angela’s article, “How Not to Lose a Client”, at this link: https://hubs.ly/H0cN1jX0

ABOUT APPLIED MARKETING SCIENCE
Applied Marketing Science (AMS) provides market research and consulting to improve product and service innovation and deliver expert witness testimony in business litigation. Established in 1989 with roots in the MIT Sloan School of Management, AMS offers an array of services to meet client needs and specializes in developing customized solutions for each situation. For more information, please visit http://www.ams-inc.com.

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Marketing Department
@AMSInsights
since: 07/2015
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