El Salvador Tourism Announces Partnerships with Two Major League Sports Teams: The Houston Astros and LA Galaxy

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El Salvador Tourism has announced a new sports marketing initiative that will showcase the destination’s spectacular natural landscapes and diverse experiences to thousands of baseball and soccer fans in the U.S.

El Salvador Tourism

El Salvador Tourism has announced a new sports marketing initiative that will showcase the destination’s spectacular natural landscapes and diverse experiences to thousands of baseball and soccer fans in the U.S. Through partnerships with the Houston Astros and the Los Angeles Galaxy, El Salvador Tourism will introduce spectators to the Central American destination’s rugged volcanic landscapes, pristine beaches, remarkable arts and cultural routes, and more via a combination of special events, game day appearances, in-stadium exposure, and print and digital advertising. The partnerships are part of the tourism board’s concentrated efforts to attract more American travelers to this emerging hotspot which is ideal for outdoor enthusiasts, intrepid travelers, culture buffs, and those seeking a remarkable experience for a great value.    

With more than 2 million fans in southern California and game day attendance averaging 23,000, the LA Galaxy is among the most successful clubs in Major League Soccer. As an official partner of the team, El Salvador’s tourism offerings will be showcased in videos and images on LED screens during home games at StubHub Center for the remainder of the season. El Salvador will serve as an official partner of the Galaxy during Hispanic Heritage Month in September and will be featured in a series of themed videos shown across social media, on the team’s website, and during select games.

Since 1962, the Houston Astros have been a centerpiece of the sports landscape in Texas, and El Salvador Tourism is proud to be aligned with this beloved franchise. On Saturday, July 7, El Salvador Tourism Minister José Napoleón Duarte will throw out the first pitch against the Chicago White Sox. El Salvador Tourism content will also be featured prominently on Astros.com and in Astros Magazine for the remainder of the season.

From hiking through forests to surfing warm waves, diving in crater lakes, and more, active pursuits abound in El Salvador. Consumers interested in engaging with the destination and discovering its sports and recreational offerings can visit http://www.elsalvador.travel.

About El Salvador
El Salvador is the smallest country in Central America, located on the Pacific coast with shared borders with Guatemala and Honduras. Known as the Land of Volcanoes for having 25 visible volcanoes, El Salvador is a country of diverse offerings with lush landscape, Mayan history, local customs, and signature cuisine. It’s divided into East, Central and West regions with the capital, San Salvador, in the central region. El Salvador’s nine tourist routes incorporate artisan workshops with indigo dye and copinol seeds, the “Pompeii of the Americas” World Heritage Site, signature coffee farms, volcano hikes and surfing with fantastic swells.

Travel to El Salvador is easily accessible via Monseñor Óscar Arnulfo Romero International Airport (SAL), which is located 30 miles from the city center of San Salvador. Non-stop daily flights are available from major markets across the United States.

For more information on El Salvador, please visit http://www.elsalvador.travel.

Media Contact:
Laura Bonfiglio, PHG Consulting
lbonfiglio(at)phgconsulting(dot)com
929-841-5241

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Laura Bonfiglio
PHG Consulting
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Katie Rees
PHG Consulting
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