AxioMed Appoints Miok Hur, Formerly of LDR and Zimmer Biomet, as Director of Asian Markets

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The AxioMed spine team expands its global reach with the appointing of Miok Hur as Director of Asia.

Miok Hur, formerly of Zimmer Biomet, joins the AxioMed team as Director of Asian Markets

Miok Hur, Director of Asia

Miok has the technical and operational experience to make AxioMed the leading disc replacement in a quickly growing Asian market.

AxioMed announced the addition of experienced disc replacement professional Miok Hur. She has 20 years' experience covering Asian medical markets and will lead the Asian market for AxioMed as Director of Asia, reporting to Chief Business Officer Ken Yamada.

"Asian artificial disc replacement (ADR) is growing continuously," attested Hur. "Medtronic and Zimmer Biomet are doing cervical ADR clinical trials in Japan," she explained.

Hur joins AxioMed from Zimmer Biomet, where she managed cervical ADR projects with Japanese KOL surgeons, and served as Asia Sales Director and Senior Manager of Asia Surgeon Public Relations from 2009. Prior to joining LDR (now Zimmer Biomet) Hur led business development for GS medical as Vice President, as well as navigated business for Stryker as Marketing Manager.

Hur has successfully led fast-growing ADR business in Asia for 10 years. Several innovative products were introduced to the market under her leadership, and as a result she continually achieved a 20% compound annual growth rate, well above market growth rates.

As for longer term goals, Hur elaborated, "The AxioMed Freedom Disc will replace current ADR procedures and AxioMed will be a market leader in Asia in three years.”

And the AxioMed team expressed enthusiasm about its newest member. “Miok’s leadership is an important addition to our international team as we focus on boosting revenues and establishing distribution in Asia. Miok has the technical and operational experience to make AxioMed the leading disc replacement in a quickly growing Asian market,” said AxioMed President Jake Lubinski.

About AxioMed LLC
AxioMed was founded to advance the standard of care for patients with degenerative spine conditions by progressing spine technology beyond fusion and first-generation artificial discs. Led by an experienced surgeon team and utilizing patented viscoelastic polymer technology, AxioMed has developed the next generation of artificial discs. In 2016 AxioMed completed its U.S. Lumbar IDE and its two year follow up on the European Cervical Study.

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Abagail Sullivan

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