Market Research Institute International and University of Georgia Announce Principles Express Online Courses

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Principles Express is a brand new suite of on-demand courses designed for market researchers who need to get up to speed quickly on a key subject.

Market Research Institute International, in partnership with the University of Georgia Center for Continuing Education & Hotel, are now offering Principles Express, a new suite of on-demand courses designed for market researchers who need to get up to speed quickly on a key research subject. Communicating Research Results and Quantitative Data Collection Methods are the first two online course releases, and each can be completed in a matter of days. Over a half dozen Principles Express courses will be rolled out throughout 2018 on the Georgia Center’s learning portal.

“MRII is excited to add Principles Express to our continuing education offerings,” said MRII Board President Jeffrey Henning. “Our industry is fast-moving, and our students often need to quickly master a specific topic. Now, they can take a Principles Express course over the weekend and hit the ground running in the office on Monday with an additional skill set.”

The Principles Express courses are based on new content developed by industry thought leaders and subject matter experts and are each laser-focused on an individual topic. Each Principles Express course is self-paced and self-study.

The Communicating Research Results Principles Express course teaches students how to turn market research findings into actionable recommendations. Students will learn how to connect findings, insights, conclusions, and recommendations in a logical and seamless way so that their work has maximum impact.

Choosing the right data collection method is critical to the success of any research. The Quantitative Data Collection Methods Principles Express course teaches students how to choose the most appropriate data collection method given the audience, the topic area of research, and the planned methodology; thirteen data collection methods are covered in this self-paced, self-study course.

MRII has long been the industry leader in online market research courses that teach the fundamental skills needed to conduct robust and insightful market research. Nearly 9000 researchers from 104 countries have taken MRII’s flagship courses: Principles of Market Research and Principles of Pharmaceutical Market Research. These certificate courses explore the full body of knowledge a researcher must master to conduct robust and insightful market research.

For a list of courses, visit: http://www.marketresearchcourses.org

About MRII
A nonprofit organization founded in 1996 by a consortium of industry leaders, MRII offers the industry’s premier online market research courses designed to teach the fundamental skills needed to conduct robust and insightful market research. Authored and continually updated by industry subject matter experts, the courses are supported by and meet the certification requirements of industry associations worldwide. Through a unique partnership with the University of Georgia, MRII offers the Principles of Market Research, the Principles of Mobile Market Research and the Principles of Pharmaceutical Market Research.

About the University of Georgia Center for Continuing Education & Hotel
As a unit of the University of Georgia’s Office of the Vice President for Public Service and Outreach, the Georgia Center provides innovative lifelong learning opportunities through its continuing education programs. Located on the university’s campus, the Georgia Center includes a full-service hotel with 200 rooms and suites, restaurants, banquet areas, conference rooms, auditoriums, a fitness center and a computer lab – all under one roof. For more information, go to: http://www.georgiacenter.uga.edu.

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Contacts:    Pam Bracken, University of Georgia, pam.bracken(at)georgiacenter.uga.edu
Reg Baker, MRII Executive Director, rbaker(at)mrii.org, https://blog.mrii.org/

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Jeffrey Henning

Reg Baker
Market Research Institute International
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