14 Retailers Add Adaptive Clothing Lines with MagnaReady®

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Men’s workplace casual polos, khakis, dress shirts and children's school uniforms first available

MagnaReady and Powered by MagnaReady shirts use patented magnetic closures in place of buttons, zippers or snaps for easy dressing.

MagnaReady®, The Original Magnetic Clothing Company®, is making adaptive clothing more readily available announcing its patented magnetic closures are now being used by 14 retailers to introduce and expand adaptive clothing options online and in stores. MagnaReady® or MagnaClick® branded short and long sleeve dress shirts, knit polos and khaki pants for men as well as school uniforms for boys and girls are the first pieces to be introduced. MagnaReady® expects to add more items to its collections at retailers in the future as more buyers recognize the need and demand for stylish adaptive clothing.

“In the past if you needed adaptive clothing you could order pieces online, but most of the items used Velcro closures that didn’t stand up to wear and washing, and the clothing looked medical, not fashionable,” said MagnaReady CEO Maura Horton. “When my husband was diagnosed with Parkinson’s disease and began struggling with buttons, I wanted him to be able to go to work wearing the same styles he had always worn and putting magnets into his shirts was how I could make that happen.”

MagnaReady® powered clothing items are now available on Amazon, the Zappos adaptive channel, at retailers including DXL, Men’s Warehouse, Macy’s Kohls, JCPenney, and will be available from Duluth Trading Company later this year. Land’s End is also previewing children’s school uniform pieces including polos, dress shirts, pants, shorts, skirts and dresses, which will be available to order this fall.

“The adaptive clothing movement is slowly becoming mainstream and every time we have another retailer introduce new options for men, women or children, I am thrilled,” said Horton. “Everyone should be able to express their personality through their clothes and have options readily available to them that fit their unique needs. Access to adaptive clothing that is fashionable and current should not hold anyone back.”

For more information about MagnaReady® clothing items and retailers offering powered by MagnaReady® clothing options, please visit http://www.magnaready.com.

About MagnaReady®
Necessity was the mother of invention for Maura Horton when she came up with the idea for MagnaReady®. Maura was inspired when her husband, a college football coach, had to rely on a player for help when the effects of Parkinson’s Disease prevented him from buttoning his shirt. Determined to help her husband remain independent, Maura came up with the idea of a magnetically infused shirt that did not require finger dexterity to wear. MagnaReady® is the original magnetic shirt company. For more information, visit http://www.magnaready.com.

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Laura Baumgartner