How QSRs & Fast Casual Restaurants Must Capitalize on Consumer Trends, Tastes & Technology Now
BOSTON (PRWEB) June 29, 2018 -- Helping quick service restaurants (QSR) and Fast Casual dining establishments negotiate the ever changing landscape of diner preferences and technology, ShopAdvisor,Inc, a leading technology and mobile-proximity marketing company, today released a new white paper that explores the future of drive-to-location marketing and the opportunities available to restaurant owners and operators.
As technology, and more specifically, mobile marketing has emerged as a powerful channel to engage diners, the white paper, “Intersection of Opportunity”, is being released in conjunction with ShopAdvisor’s emergence in the Quick Service Restaurant (QSR) and Fast Casual Dining sphere. This piece explores how QSR and Fast Casual dining destinations can use mobile marketing technology to reach their ideal customers and entice them with creative offers to visit their restaurants.
Given technology, and particularly mobile, is fundamentally changing every consumer’s approach to daily living, it’s become a requirement for the QSR and Fast Casual dining industries to adapt their marketing strategies and tactics to match. The market is there, the consumer is ready, and the technology is capable of enhancing the dining experience while adding to the owner/operator’s bottom line.
The paper delves into three ways organizations can leverage mobile proximity marketing to reach more customers, build brand loyalty and increase revenues.
New Location Launch: As with any chain restaurant, expansion is inevitable and also a sign of success as your brand grows. These days, moving into new areas where there is hefty competition requires so much more than traditional methods; it requires leveraging technology as much as possible, especially mobile.
Off Hours Promotion: Every restaurant has those off-peak times when seats are hard to fill. If you’re a restaurant owner, you’ve probably tried a variety of ways to increase the number of customers during these hours. Boosting sales during slow times can be one of the most challenging tasks for a restaurant, yet with the right strategy and technology, is very doable.
Loyalty Rewards Offer For Menu Item: As has become somewhat the norm with many restaurant and fast-food apps, there are always new menu items or staples which are offered as a loyalty reward, on sale, or part of a special promotional campaign. Also, did you know that 60% of customers say they are more likely to return to a restaurant because of an appealing loyalty program?
“Competition for customers in the QSR and Fast Casual dining segments is fierce,” says Bill McLaughlin, ShopAdvisor’s SVP Sales & Marketing. “Consumers have so many choices that finding ways to break through the noise and ensure you are reaching diners in the right location at the right time with the offer that will entice them to eat at one establishment over others is essential for survival. We believe that this paper provides the start of a road map for restaurant owners and operators to follow as they leverage mobile proximity marketing in an integrated marketing strategy.”
The white paper is available to view and download here:
http://www.shopadvisor.com/wp-content/uploads/2018/05/ShopAdvisor-Intersection-of-Opportunity.pdf
A demo of ShopAdvisor’s capabilities is available here:
https://vimeo.com/277103857
About ShopAdvisor Inc.
ShopAdvisor powers proximity marketing campaigns for agencies, brands, restaurants and retailers. The company’s end-to-end solution spans audience and geographic targeting; rich media creative design and delivery; campaign execution, management and optimization; and post-campaign analysis. ShopAdvisor’s customers include Clorox, Dell, Hefty, Del Monte, Dole, P&G, Anheuser Busch, Pepsico, Mediacom/GroupM, Sigma Group, Centro, McCann Erickson, AMP Agency, Blue Chip Marketing, ChannelAdvisor and TPN.
Oliver Taylor, ShopAdvisor, http://www.shopadvisor.com, +1 (978) 302-8163, [email protected]
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