"We are trying to solve a major problem by giving brands a complete picture of the African consumer and the Cannes Lions platform was a great place to share with global brands the near opportunities."
LAGOS, Nigeria (PRWEB) June 28, 2018
The Cannes Lions Festival, popularly dubbed, “The World’s most inspiring creative festival” held its annual Awards ceremony in the famed resort town of Cannes, France.
The event which attracts global leaders and influencers from the creative universe of media, marketing, media, advertising and technology took place from June 17th – June 22nd. All five days included a plethora of talks, workshops, networking events with notable brands such as Google, Facebook, P&G, Unilever, Spotify, Apple – including other top agencies such as Omnicom Group and Interpublic group (IPG) fully represented at the event.
This year, the R/GA sponsored Cannes Startup Academy had a focus on female entrepreneurs and their pivotal role in the world of business today. After several applications from around the globe, only eight startups were handpicked and selected to showcase their product at the Cannes Lions Innovation Stage.
Versus was the sole and able representation of Africa. A product incepted by Enterfive founders, Kemdi Ebi and Ikezi Kamanu, combines online and offline consumer data to give brands actionable and competitive insight for the African market. Versus’ Chief Operating Officer, Chika Uwazie, represented the team delivering the presentation at the showcase which held on the final day of the Cannes Festival.
“This was a great and well deserved achievement by the Versus team and we are so grateful for the opportunity.” Chika said. “I was particularly inspired as a female leader in the tech space to see other women running amazing companies in their respective locations and it was extremely encouraging to say the least. We’re extremely grateful to the R/GA team as well for bringing such a great group together. This event also showcased a major opportunity for more interaction between African startups and global brands.”
“Our vision remains to be able to create the best solutions out of Africa. To be selected on this grand stage – the apex of creative recognition -- and to showcase our flagship product Versus, is truly an honor,” said Kemdi Ebi, Co-founder, CEO of Versus. “We are trying to solve a major problem by giving brands a complete picture of the African consumer and the Cannes Lions platform was a great place to share with global brands the near opportunities.”
Since Versus’ launch in February 2018, the company serves top tier clients in Nigeria, within Africa and globally.