Attentive Named a “Company To Watch” by The Lead

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Attentive is the only marketing company included in list of innovative technologies for retailers

the lead attentive
The four companies highlighted in this list represent what is coming next in the fashion and retail industry

Attentive, the personalized mobile messaging platform for e-commerce and retail businesses, announced today that it has been named a “Company to Watch” by The Lead.

The Lead is an organization focused on connecting fashion brands and retailers with next-generation digital technologies. It released the “Companies to Watch” list in its quarterly publication on June 21, 2018.

“The four companies highlighted in this list represent what is coming next in the fashion and retail industry,” said Noah Gellman, Co-Founder & CEO, The Lead. “Our analysts closely evaluated how these businesses are reinventing various aspects across the industry and changing consumer behavior, while creating new business opportunities along the way.”

Attentive was the only marketing technology company selected for the list.

Attentive currently works with over 100+ innovative e-commerce and retail businesses. Using real-time analytics, Attentive’s platform automatically sends highly personalized text messages to subscribers at each step of the customer lifecycle. The company has also developed a patent-pending solution for marketers to seamlessly gain mobile subscriber opt-ins from digital properties.

Other companies included on the list are Modern Meadow, which has bioengineered sustainable leather; Flow, which has modernized supply chain configuration technology; and Oak Labs, which has developed a cutting-edge dressing room experience.

“We’re excited to be recognized by The Lead as a forward-thinking company that is reshaping the retail industry,” said Brian Long, Co-Founder & CEO, Attentive. “We started Attentive because we saw a massive opportunity— consumers want a more personalized and direct way to connect with their favorite brands, and marketers want a new channel with powerful performance. For these reasons, we believe that messaging is the next frontier of mobile marketing.”

About Attentive:
Attentive is a personalized mobile messaging platform for innovative e-commerce and retail brands. Using real-time behavioral data, Attentive automatically sends engaging text messages to each subscriber— whether it’s a cart abandonment reminder, a notice about an exclusive sale, or product recommendations. With 30%+ click-through rates and 10x higher revenue per message than email, mobile messaging offers a highly effective, new way for consumers to connect with their favorite brands. Visit to learn more.

About The Lead:
The Lead bridges the fashion and retail industry with the global Silicon Valley, empowering the fashion business’ transition to digital centricity. In partnership with industry leaders, The Lead conducts research, produces a quarterly publication and holds a series of events centered on emerging technology, and its adoption, across the fashion-retail-commerce value chain. Analysts including Awais Khan (Leader in the Venture Capital Practice at KPMG and former chair of AlwaysOn Private Company Selection Committee) track the emerging technology companies innovating at the intersection of these two industries. Digital transformation in the fashion-retail-commerce space is a macro trend gaining in velocity. Our work is to reveal what is coming next, and to help our community get ahead of it. Visit to learn more.

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Brooke Burdge
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