“Swabbies Technologies diaper rash solution and patented sponge applicator has disrupted the baby care and healthcare markets as parents, caregivers, doctors and nurses avoid skin-to-skin contact with babies and elderly patients that may be carrying an undiagnosed staph infection."
TAMPA, Fla. (PRWEB) July 02, 2018
Each year, about 5,000 babies develop severe Staph infections, with about one-tenth of those cases being fatal.1 Infants and toddlers are more vulnerable to staph infections due to their underdeveloped immune systems in addition to their likelihood of developing a diaper rash. New JoTo PR client, Swabbies Technologies, attempts to prevent the spread of staph infections with their innovative mess-free diaper rash remedy. JoTo PR will highlight Swabbies’ single-hand, single-use herbal cream, how the treatment can be applied without changing a baby’s diaper and the impact it has on mompreneurs.
“Swabbies Technologies diaper rash solution and patented sponge applicator has disrupted the baby care and healthcare markets as parents, caregivers, doctors and nurses avoid skin-to-skin contact with babies and elderly patients that may be carrying an undiagnosed staph infection,” Karla Jo Helms, CEO for JoTo PR, said.
Carman Campbell, creator of Swabbies Technologies, Inc., is a mompreneur who found that necessity is truly the mother of invention. Wanting to have a free hand and a clean hand when applying diaper rash cream and changing her squirmy baby’s diaper was the inspiration behind the invention. Swabbies is a patented single-hand, single-use applicator with a specialized cream made from organic materials and is assembled at a non-profit training center for disabled adults in Quincy, Florida. Swabbies Technologies’ mission is to make products that are easier and safer for busy parents and caregivers to use.
“Swabbies’ entrepreneurial approach has cultivated a solution that addresses the heightened demand for sterile, organic and single-use features in one skin care product,” added Helms.
JoTo PR has a background of vigorous PR services that demonstrate sophistication in disseminating services to national and international organizations. The firm is a constantly evolving in the PR industry, blending traditional PR expertise with disruptive digital media to apply the advantages of today’s media landscape. JoTo PR specializes in the healthcare, finance and technology sectors, but has worked for numerous industries and non-profits, using a proprietary process to consistently uncover, advance and expedite current news to the press that’s most valuable to its readers, viewers and listenership.
About JoTo PR:
After doing marketing research on a cross-section majority of 5,000 CEOs of fast-growth trajectory companies and finding out exactly how they used PR, how they measure it and how they wanted the PR industry to be different, PR veteran and innovator Karla Jo Helms created JoTo PR and established its entire business model on those research findings. Astute in recognizing industry changes since its launch in 2009, JoTo PR’s team utilizes newly established patterns to create timely PR campaigns comprising both traditional and the latest proven media methods. This unique skill enables JoTo PR to continue to increase the market share and improve return on investment (ROI) for its clients, year after year—beating usual industry standards. Based in Tampa Bay, Florida, JoTo PR is an established international public relations agency. Today, all of JoTo PR’s processes are streamlined PR services that have become the hallmark of the JoTo PR name. For more information, visit JoTo PR online at http://www.jotopr.com.
About Karla Jo Helms:
Karla Jo Helms is the Chief Evangelist and Anti-PR Strategist for JoTo PR.
Karla Jo learned firsthand how unforgiving business can be when millions of dollars are on the line—and how the control of public opinion often determines whether one company is happily chosen or another is brutally rejected.
Being an alumna of crisis management, Karla Jo has worked with litigation attorneys, private investigators and the media to help restore companies of goodwill back into the good graces of public opinion—Karla Jo operates on the ethic of getting it right the first time, not relying on second chances, and doing what it takes to excel.
Karla Jo has patterned her agency on the perfect balance of crisis management, entrepreneurial insight and proven public relations experience. Helms speaks globally on public relations, how the PR industry itself has lost its way and how, in the right hands, corporations can harness the power of PR to drive markets and impact market perception.
(1) Sifferlin, Alexandra. “Staph Infections Are Still a Risk for Thousands of Babies.” Time, Time, 19 Oct. 2015.