LAUNCHER.SOLUTIONS and General Forensics Announce Integration Partnership Allowing Auto Lenders To Operate More Intelligently

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LAUNCHER.SOLUTIONS now offers alternative data provider General Forensics' Playbook technology as a direct integration into its loan origination system, appTRAKER, giving more power to subprime automotive lenders to make more intelligent business decisions.

LAUNCHER.SOLUTIONS, a technology provider specializing in sub-prime automotive loan originations, announced today a strategic integration partnership with General Forensics allowing auto lenders to operate more intelligently. Playbook, a General Forensics technology, integrates with LAUNCHER.SOLUTION's appTRAKER Loan Origination System seamlessly, giving auto lenders the ability to make more informed collateral decisions and prevent powerbooking and price gouging.

appTRAKER Loan Origination System was created by subprime automotive lenders specifically for the subprime automotive industry. The integration partnership with General Forensics adds value to the platform by solving a long-standing problem in the industry: powerbooking. Playbook focuses on powerbook monitoring by showing lenders exactly what collateral they are booking which prevents over-funding and risky dealership behavior patterns.

“We are excited to have General Forensics as an integration partner,” said Nikh Nath, President of LAUNCHER.SOLUTIONS, “and proud to be able to offer our clients the opportunity to make more informed decisions, resulting in less potential risk for the lender.” The integration partnership with LAUNCHER.SOLUTIONS gives General Forensics additional opportunity to expand its own presence in the marketplace. Said Josh Wortman, President of General Forensics, “The Launcher team is a delight to work with. Everyone is sharp and responsive. The whole process of integrating Playbook with their backend was so easy for us.”

Clients of LAUNCHER.SOLUTIONS now have the ability to utilize General Forensics' technology, Playbook, within appTRAKER Loan Origination System. With a clean user interface and intuitive workflow, lender efficiency is increased yielding a quicker turnaround for their finance products to market. Playbook's focus on collateral risk management is an integral facet of the automotive lending landscape that should not be ignored by any lender. Said Nath, “This integration partnership will prove to be a strong one for not only LAUNCHER.SOLUTIONS and General Forensics, but more importantly for lenders utilizing the systems.”

About LAUNCHER.SOLUTIONS: LAUNCHER.SOLUTIONS is a technology products and services company built on the foundation of care, understanding, innovation, and speed. It specializes in the subprime/nearprime automotive lending industry. Its innovative products include appTRAKER LOS, myDEALER.CARE dealer relationship management system, and myACCOUNT.CARE customer self-service and communication solution. LAUNCHER.SOLUTIONS has service offerings aimed at helping its clients with projects related to data analytics, data integration, telephony and custom web development. Learn more about LAUNCHER.SOLUTIONS at Follow us on LinkedIn at

About General Forensics: General Forensics helps lenders grow indirect sales efficiently by providing valuable marketing and risk information about every used car dealership in all 50 states. Through their solutions like Playbook, lenders detect powerbooking and make better funding decisions. They are passionate about supporting innovation in Auto Finance and often provide data science consulting to their customers. In 2017, the San Diego Business Journal ranked General Forensics among the top 25 SaaS companies in San Diego.

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