BD's Mongolian BBQ Co-founder to Keynote Restaurant Franchising & Innovation Summit in London

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Current CEO of UK-based Chozen Noodle will discuss what it takes to succeed in the franchising world.

Matthew Kirby, Chozen Noodle

Matthew Kirby, CEO of UK-based restaurant chain Chozen Noodle

Steering the ship of a thriving franchising business is quite a challenge, but Matthew Kirby has prevailed more than once. The entrepreneur, who created Mongolian Barbecue U.K. and co-founded BD's Mongolian BBQ in the 1990s in the U.S., applied a bit of innovation to those Asian stir-fry brands in 2008, and came up with Chozen Noodle.

"We started out with a create-your-own-stir-fry concept called Mongolian Barbeque. Lots of fun but it was difficult to get the 8-foot iron grill set up in a shopping center or motorway service station, let alone all the horses, swords, and associated weaponry you need these days," Kirby said. "So, we looked for something simpler that allowed us to pursue our love of healthy, tasty Asian food that used fresh ingredients."

The chain has grown to more than 40 units in England, but Kirby isn't content stopping there. He'll discuss his vision for the growing brand and its sister concept — Chow Asian Kitchen — as well as what it takes to succeed in the franchising world during the closing keynote session, July 18 at the annual Restaurant Franchising & Innovation Summit at the Grange City Hotel in London.

The Summit, which brings together more than 100 C-level restaurant executives from around the world for networking and educational sessions, kicks off July 16 with a keynote from Andy Wiederhorn, CEO of FAT Brands, parent company of Fatburger, Buffalo's Express, and Ponderosa and Bonanza steakhouses.

"We are honored to have such a successful industry leader to teach and inspire our attendees," said Cherryh Cansler, director of editorial, Networld Media Group, the company producing the Summit.

Register here for the Summit, which includes speakers from the following brands.

About Networld Media Group

Founded in 2000, Networld Media Group is a leading business-to-business (B2B) global media communications company specializing in digital media, associations and events in the mobile, self-service, digital signage, retail, food service and financial services industries. Online properties include,,,,,,,,, and Networld event properties include the Fast Casual Executive Summit, CONNECT: The Mobile CX Summit, Interactive Customer Experience Summit, Bank Customer Experience Summit and the Restaurant Franchising & Innovation Summit. Networld also operates the ICX Association. Its newest offering, BOOM! Creative, provides clients with digital creative, custom media and brand collateral.

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Kathy Doyle, President & Publisher
Networld Media Group
+1 (502) 241-7545 Ext: 117
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Cherryh Cansler, Editorial Director
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