Tatango Expands Mobile Messaging Character Limit to 5,000 Starting Today

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With today’s announcement, marketers using the Tatango software platform are now able to include up to 5,000 characters of text in their messages, along with images and videos.

Text message marketing software provider Tatango announced today they’ve expanded their character limit to 5,000 characters for their MMS marketing messages.

MMS messages have always been extremely popular with marketers, as these types of messages can support media content such as images and videos. With today’s announcement, marketers using the Tatango software platform are now able to include up to 5,000 characters of text in their messages, along with images and videos.

Expanding the amount of characters available to marketers in MMS messages provides brands with a broader range of messaging opportunities. With more characters available in a single message, brands are able to send out more detailed messages to their customers about products, promotions and other brand-related topics.

Derek Johnson, CEO of Tatango says, “Until today, marketers have been creatively restrained when communicating to their customers because of the limited amount of characters in a message.” Johnson continues, “By Tatango expanding the character limit of a message, we’re able to give marketers the freedom to be as creative as they want, without worrying about running out of characters.”

Brands already use Tatango’s messaging software, which includes advanced segmenting and targeting functionality, to ensure that they’re sending messages to the right customers, at the right time. Now, brands are able to send their customers the right message, no matter how many characters it is.

Alex Mittelstaedt, Director of Sales at Tatango says, “With 99% open rates, marketers love text message marketing. The only drawback to text messaging has been the limit on the amount of characters you can include in a message.” Mittelstaedt continues, “With today’s announcement, this is no longer an issue for brands.”

Expanded MMS messages are currently available to all Tatango customers using Tatango’s software platform to manage their MMS marketing campaigns. To learn more about this new feature, and how it can offer your brand the creative flexibility that you’re looking for, contact Tatango at https://www.tatango.com/contact-sales/.

About Tatango

Tatango provides text message marketing software, allowing marketers to build and manage their SMS, MMS and RCS marketing campaigns. Since founding the text message marketing software company in 2007, Tatango has powered some of the largest, and most well-known SMS, MMS and RCS mobile marketing campaigns in the world.

Tatango is a privately held corporation headquartered in Seattle, WA, with investments from the Seattle Alliance of Angels. For more information visit: http://www.tatango.com.

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Jesse Logister
Tatango
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