EXCLUSIVE: Hesser Entertainment Is Coming to Middle East, Launching In UAE this Year

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Sarah Geronimo coming this September to Dubai

With the rise and growing popularity of international music in the Middle East, Hesser Entertainment is surely heading down the right path and has been successful in capturing the imagination of music fans worldwide

Hesser Entertainment, a leader in sports and concert promotion, is expanding its business to the Middle East world region with its UAE launch planned for this year. The company will start its Middle East expansion with the promotion of Filipino superstar Sarah Geronimo. Sarah Geronimo is on a world tour this year with her “This is Me” concert celebrating her 15 years as an award-winning singer, actress, and television personality.

Hesser Entertainment just completed promotion of Sarah Geronimo’s Las Vegas concert in the United States to a sold-out crowd. Dunesa Hesser, Founder and CEO of Hesser Entertainment stated, “With the rise and growing popularity of international music in the Middle East, Hesser Entertainment is surely heading down the right path and has been successful in capturing the imagination of music fans worldwide. With our plans promoting celebrities, singers, music groups, and other entertainers, we look to win the hearts and blow the minds of music fans across the Middle East and around the globe. Dubai is the most logical place to start.”

On September 20, Sarah Geronimo will be performing her exciting “This is Me” concert at the Dubai Tennis Stadium. Sarah’s accolades and awards in the last few years include Female Recording Artist of the Year, Female Concert Performer of the Year, Most Influential Female Music Artist, Album of the Year, and Entertainer of the Year. Aside from being a phenomenal singing performer, Sarah is also one of the favorite movie actresses and television celebrities of the Philippines.

Not only does Hesser Entertainment promote music concerts, but also live sporting events. “Hesser Entertainment has done a fantastic job promoting a lot of known and unknown athlete talent for us,” states WSOF-GC President, Shawn Wright. “They played a key role in our sports expansion into China and India under our World Series of Fighting mixed martial arts brand. Those two countries alone make up nearly 40% of the world’s population and Hesser Entertainment was essential in our growth into those and other markets. It’s important for us to showcase talent, and to give them the greatly needed international exposure.”

Hesser Entertainment is dedicated to growing exposure of international music and sporting events throughout the world by promotion of music artists and athletes, and provide them with opportunities to compete on larger platforms. Media inquiries should be sent to Hesser Entertainment at info@hesserent.com.

About Hesser Entertainment: Hesser Entertainment presents and promotes events worldwide. Our company focus is presenting and promoting live concerts and sporting events for ground breaking independent artists, athletes, and teams. Beyond the business equation, our goal is to enrich the community and serve performing artists and athletes with as hospitable an experience as possible.  We have produced live events in partnership with broadcast titans of the industry such as Fox Sports in Asia, NBC in the USA, and CCTV in China. The company is owned, managed, and personally operated by its President, Dunesa Hesser. Dunesa's hands-on approach provides a seamless integration of production, promotion, and experience.

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Dunesa Hesser
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