AUSTIN, Texas, July 9, 2018 /PRNewswire-PRWeb/ -- As local residents can attest, Austin and the surrounding Central Texas hill country have become a hot bed for craft liquors, beers and wines. With all these locally grown craft spirits, Pennyback is aiming to complement the now world-famous brands by offering a unique spin on the carbonated mixer category. "Austin is home to household names like Deep Eddy and Tito's, but we haven't laid claim to a tonic or ginger beer," say Pennyback's founders and lifetime Central Texas residents. "The consumer has become more discriminating in recent years and is demanding more from their mixer, something that truly adds to the experience."
Named after the iconic Pennybacker bridge, which spans the beautiful Colorado River running through the hills of Austin, Pennyback Tonics and Sodas is bringing craft to the tonic and ginger beer market. "We wanted to bring some excitement and diversity to the category. How better to enjoy one of the famous Austin vodkas than with a premium tonic or ginger beer?"
"Our tonic is crisp and clean with a robust natural flavoring from cinchona bark, cane sugar and agave. The ginger beer is strong and distinctly spicy. All our beverages use our ultra-pure artesian well water and we don't add any artificial sweeteners or preservatives. We wanted to deliver an elegant product, with a robust personality, that finishes clean and fresh."
"We're also really proud of our ginger ale. It's a much more mature expression of the classic mixer. Certainly, we start with our good clean water, but we've increased the ginger flavor and dropped the syrupy sweetness you typically find in a soda. And the Club Soda is pure, with hints of citrus and sea salt. It's a fabulous carbonated water."
Austin based Twin Liquors, and the local Total Wine locations have been early adopters of the Pennyback line. "We have had great success and really good customer feedback with all the Pennyback mixers," says First Crush Tastings. "Customers love having quality local options to get behind."
Pennyback offers a Tonic Water, Ginger Beer, Ginger Ale and Club Soda. You can read more about them at http://www.pennyback.com or contact at info(at)pennyback.com
SOURCE Pennyback
Share this article