American United FCU and Finex Credit Union to Offer CU RateReset Products

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Credit Unions Partner with Award Winning Digital Solutions Company to Offer Digital Solutions

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“Finex Credit Union’s commitment to excellence in member experience and value will be enhanced by the implementation of the LoanGEN Auto product.” said Michael Ferraro VP, COO Finex Credit Union.

CU RateReset, the provider of awards winning Financial Product Reset, Acquisition and Retention Software, today announced that two progressive credit unions with an eye on the future have chosen to partner with CU RateReset on their digital transformation journey.

CU RateReset’s three primary solution programs are:

Reset – for Auto, Mortgage, Credit Cards, CDs, and Personal Loans:

  • CU RateReset enables a member to reset existing financial products they have with a credit union without the cost and hassle of refinancing.
  • Credit union selects members for program inclusion based on their internal requirements and CU RateReset automates the member outreach, reset, and the closing documentation.
  • For the credit union, CU RateReset automates loan and CD retention so member Advocates can focus on expanding exisiting and developing new member relationships.

LoanGEN – for Loan Acquisition and Recapture:

  • Recapture member mortgages, auto loans, personal loans and credit cards at other financial institutions as well as showcase products to attract new members.
  • Members can design their custom auto payment and move their existing loans over to their credit union.
  • Successfully used as part of an omni-channel strategy.

Digital Pre-Approval - for Credit Card, Auto Recapture, Home Equity Loans and new CD’s

  • Credit union selects members to receive offer, and a digital offer is delivered to the member in any one of delivery methods offered by CU RateReset.
  • Members can select the options offered, execute the required documents, and authorize the balance transfer to their new account.

“American United FCU and Finex Credit Union are committed to providing their members with the ease and convenience of digital solutions to enhance the Member Experience by eliminating the friction present in most transactions.” said Joe Brancucci, President, CU RateReset. “We are thrilled that they have become a part of the CU RateReset family of credit unions, and their involvement and exciting digital strategies will not only benefit their members and credit unions, but will help the overall industry as credit unions face the challenges of digital transformation, regardless of asset size.”

“Finex Credit Union’s commitment to excellence in member experience and value will be enhanced by the implementation of the LoanGEN Auto product. The partnership between CU RateReset and Finex is a great addition to our state of the art technology suite of products” said Michael Ferraro VP, COO Finex Credit Union.

“With the fast pace of innovation in our industry, the successful credit unions will be the ones that identify the right partners to assist them in harnessing the innovation and leveraging it to grow and add member value,” said David Frank, VP of Lending at American United Credit Union. “We believe our partnership with CU RateReset will help us accomplish this goal.”

“CU RateReset currently partners with credit union from $43 million to $23 billion in assets – and we strive to make them successful at retaining loans, recapturing loans and resetting loans while demonstrating to their members and prospective members that they are relevant and provide frictionless solutions in a digital manner to their members” says Foster Kelly, Manager of Customer Success at CU RateReset.

About Finex Credit Union:
Finex credit union was chartered over 80 years ago. Finex is committed to their communities. We work hard to enrich the quality of life for others. Finex is more than just physical locations but rather a place that is with each member – wherever they are in the world and wherever they are in life. Finex is open to family members of current credit union members and anyone who lives, works or worships in Hartford and Tolland counties. Finex credit union has branches are in East Hartford, Manchester, and Vernon Connecticut.  They provide access to over 55,000 Surcharge Free ATMS & Over 5,000 credit union shared branches nationwide. For more information go to:

About American United Federal Credit Union:
American United Federal Credit Union has been serving members since December 1952. The credit union is a wholly member-owned, non-profit cooperative financial institution, dedicated to serving the financial needs of its members and committed to make a difference in the lives of their members. Membership in American United is open to anyone who lives, works, worships, or attends school, in Salt Lake and Tooele Counties, Utah and credit union members can also invite their relatives to join. As of the September 2017, American United serves over 20,000 members, with ten branches in Utah and California. The credit union oversees all operations from its administrative office in West Jordan, Utah. For more information go to:

About CU RateReset:
CU RateReset is a CUSO that offers award winning products that allow the member to be in control of what have historically been routine administrative tasks that are time consuming for both front line and support staff. Both Reset Auto and Reset Mortgage, products successfully tested and adopted in the market, allow a member to reset the term of an existing auto loan, personal loan or mortgage based on credit union criteria. The software promotes loan retention at a very low cost, and provides a member with a favorable view of the member advocacy of the credit union. The Digital Pre-Approval Solutions make it simple and fast for a credit union to acquire or recapture member automobile loans, mortgage loans, personal loans and credit cards. For more information on CU RateReset visit

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Keith Kelly
CU RateReset
+1 703 926-8626
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