Realty ONE Group’s Unique Branding and Marketing Appeals to Over Ninety Percent of Franchisees

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The fifth-largest independent real estate brokerage utilizes its marketing and branding as one of many tools for its expansion efforts

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Our branding is eye-catching and fun because that truly reflects who we are as a company. If it isn’t fun, there’s no sense in us doing it.

After witnessing a successful end to the second quarter, Realty ONE Group is pleased to report over 90% of their franchisees join because of the company’s marketing and unique branding. Known for their gold and black color scheme, and the use of real people within the company as opposed to stock images and models for their print and web collateral, Realty ONE Group’s marketing collateral plays an effective role in the brand’s national expansion efforts.

“Our company culture, or what we have always referred to as “coolture”, is expressive yet classy, and engaging yet personable. Our marketing and branding reflects all of that and so much more, which draws our professionals’ eyes and piques their interest,” explained Vinnie Tracey, president of Realty ONE Group Affiliates. “Our branding is eye-catching and fun because that truly reflects who we are as a company. If it isn’t fun, there’s no sense in us doing it.”

Realty ONE Group’s marketing collateral features images of their real estate professionals in dynamic poses, and the use of gold brush strokes, 3D, and animation, illustrating the brand’s energetic company culture and complementing the brand’s core values, mission and messaging.

“Realty ONE Group is more than a name for many of our professionals, it’s about offering a family environment where everyone matters, and everyone has a voice,” explained founder and CEO, Kuba Jewgieniew. “I’m excited to know that our marketing appeals to a wide range of real estate professionals, but I’m even more pleased to know that Realty ONE Group provides them with the tools and resources that will empower them to achieve greater success no matter where they are in their careers.”

To learn more about Realty ONE Group’s unique branding and marketing, visit and

About Realty ONE Group: One-hundred percent family-owned and debt-free, Realty ONE Group was founded in 2005 and is proudly known as the industry’s premier UNbrokerage. Realty ONE Group has rapidly evolved with over 10,000 real estate professionals in 130+ offices across 35 states. Ranked in the top one percent in the nation by REAL Trends, recognized by Entrepreneur Magazine as a Top 5 Real Estate Franchise, and landing a coveted spot on the Inc. 500 Fastest-Growing Companies list for seven consecutive years, Realty ONE Group has been surging ahead, opening doors, not only for its clients but also for its real estate professionals and franchise owners. To learn more, visit

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