Award-Winning Agency Launches Incremental Sales Benchmarking Tool

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Free tool designed to help marketers address the affiliate industry’s biggest challenge

Cart sniping. Poor channel attribution. Stealing. In today’s affiliate landscape, it’s more difficult than ever to determine what revenue truly would not have occurred without a particular affiliate. JEB Commerce recently launched the Incremental Benchmarking Tool to help affiliate marketers evaluate their programs on this critical issue. Access the tool here

“To achieve true incrementality, marketers need to answer two key questions: Do they really need a particular channel, and are they getting sales through that channel that they wouldn’t have gotten otherwise?” said JEB Commerce Founder and CEO Jamie Birch. “We developed our new tool to help marketers understand where they stack up against industry best practices.”

The JEB Commerce team pulled from decades of experience in affiliate marketing to create the tool, which is available free of cost on the agency’s website. Users answer questions related to publishers, promotions, internal resources, commission structure, program data and profitability measurement. The tool then analyzes the data to generate numerous scores: one for overall program incrementality, plus a score for each category within the survey.

“If you can demonstrate incremental sales, you know that you’re running a profitable program that allots budget, and commission, effectively,” Birch said. “We hope this tool will help affiliate managers have more productive conversations about accountability and incrementality.”

After receiving their score, users receive a detailed outline of what they could do to improve their score and each user is able to contact JEB Commerce for more insight on the factors helping, or hindering, their incrementality.
Based in Coeur d’Alene, Idaho, JEBCommerce is an award-winning performance marketing agency that helps online brands increase customer acquisition and drive growth. The agency was a 2016 finalist for the Rakuten Marketing Golden Link Awards’ OPM Agency of the Year—an accolade it took home in 2009 and has been nominated for three times since. JEB Commerce was ranked #19 on Entrepreneur Magazine’s 2017 Best Company Cultures list.

To use the new benchmarking tool visit for more information, visit or email

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Jamie Birch
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Jamie Birch
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