Austin Chapter of the American Advertising Federation Names Patricia Buchholtz as Board President

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Buchholtz looks to increase engagement, diversity, resources for advertising professionals

lookthinkmake co-founder and partner Patricia Buchholtz will serve as board chairperson of the American Advertising Federation's Austin chapter in 2018.

The ad industry is more than just pretty pictures and YouTube commercials. It’s an amalgamation of individuals who bring strategy, design, copywriting, communication, art direction, planning, production, execution, and business development together so that other businesses can achieve their goals.

Today, lookthinkmake is proud to announce partner Patricia Buchholtz has been named board president of the Austin chapter of the American Advertising Federation (AAF Austin). Buchholtz takes her role as president and board chairperson after 10 years as co-founder and partner of Austin full-service agency lookthinkmake following the departure of previous board president Carrie Stein of Bridge Insights and Media.

AAF Austin, whose membership includes more than 1,700 members from advertising, marketing, media, production and public relations firms around the city, chose Buchholtz as incoming board president in 2017. Having spent the last year preparing for the transition, she enters her term with clear goals, and a particular focus on expanding AAF Austin resources, building engagement among new and returning members and expanding diversity within the organization.

“The ad industry is more than just pretty pictures and YouTube commercials," said Buchholtz. "It’s an amalgamation of individuals who bring strategy, design, copywriting, communication, art direction, planning, production, execution, and business development together so that other businesses can achieve their goals. It takes a wide variety of people from all different backgrounds and perspectives to make our economy hum and I’m privileged to play my small part in Austin.”

Other additions to the AAF Austin board include Patricia’s lookthinkmake co-founder, partner and creative director Sean Thompson, who will serve as vice president of club achievement.

AAF Austin was founded in 1932 as the Men’s Advertising Club of Austin. In the 86 years since its founding, the Federation’s membership has grown considerably, both in size and diversity. Today, AAF Austin is a nonprofit professional association connecting members of the Central Texas advertising community and adjacent industries through networking events, community service, educational opportunities, and a citywide job board for the industry. The organization also hosts the American Advertising Awards, connecting the Austin advertising industry to regional and national advertising competitions with the ADDY awards.

About AAF Austin
AAF Austin strives to promote and support innovation in Austin’s communication arts industry by responding to the needs of its members through informational programs and continuing education, networking and social opportunities, and legislative advocacy. The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the “Unifying Voice for Advertising.” The AAF is the oldest national advertising trade association, representing 40,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 231 college chapters, the AAF provides 8,000 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has nearly 100 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation’s leading brands and corporations.

About lookthinkmake
lookthinkmake is a full-service advertising and public relations agency made up of geeks, artists, business people, teachers, publicists, event planners, writers, and entrepreneurs. We don’t work outrageous advertising hours. We do maintain a work-life balance and spend time together outside of work. We could say it’s for company culture, or team building, but really it’s because we like each other. If there’s a common thread at lookthinkmake, it’s doing things for the greater good. You’ll find no divas or hotshots here—just a talented group collaborating to help our clients grow.

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Jim Hampton
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since: 06/2010
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