Activbody Launches New Partnership with Smartech and Netherlands Retailer De Bijenkorf
Health tech innovator expands global retail footprint with new Amsterdam-based Activ5 dealer, enabling customers to evaluate Activ5 device and app capabilities in a physical marketplace in the Netherlands
SAN DIEGO, July 19, 2018 /PRNewswire-PRWeb/ -- Today, Activbody, maker of the Activ5 portable fitness device and training app, announced the launch of the Activbody Netherlands Region. With this launch, the growing number of Activ5 users throughout Europe is expected to continue to rise. Thousands of European customers already use Activ5 and this partnership will improve the experience of customers in the Netherlands through enhanced visibility and hands-on use prior to purchase.
To meet growth in demand in Western Europe, Activbody has strengthened its presence in the territory through a partnership with Smartech, an innovation store designed with discovery in mind, located within the high-end department store De Bijenkorf. With its flagship store on Dam Square, Amsterdam, Smartech and De Bijenkorf will add significant visibility to the Amsterdam consumer market. Activ5 was sought out by Smartech as it looked to expand its health and fitness product category.
Known as simple, highly-efficient and safe exercise for any age group, isometric workouts are widely employed by physical therapists and professional sports teams in the United States. In Europe, isometrics have proven to be a popular form of exercise among consumers and general fitness enthusiasts for decades.
"As our success grows in international markets, it is becoming clear that partnerships which provide a physical presence and an opportunity to try Activ5 in each region will help our customers quickly gain familiarity with the Activbody brand and allow our team to more effectively manage this demand," said Seth Cummings, Chief Marketing Officer for Activbody.
"We believe Activbody is redefining the health and fitness industry," said Nathalie Bernce, CEO, Smartech. "Activ5 makes keeping fit accessible for anyone, anywhere! Activ5 has been a tremendous success for us and we are thrilled to be continuing our partnership with them."
Activbody is committed to providing health and fitness solutions worldwide for all ages, from kids and athletes to busy professionals and seniors. For more information, please visit https://activ5.com.
About Smartech:
Established in 2016, Smartech's vision is to be the 'Destination for Innovation'in Europe's high-end department stores. In an exclusive partnership with luxury department store De Bijenkorf in Amsterdam, Smartech has set out to reshape tech retail, offering customers an immersive, hands-on experience with the latest innovations, IoT and connected products the industry has to offer; Snap Inc, Ring, Prynt, Petcube and many more.
Our mission is to create a platform that helps our brand partners tell their story in the world's best department store. To discover, play and try what the world is creating. Our team of "Smartech Specialists" are on hand in store, to help educate and uncover how these cutting-edge innovations, enhance every part of modern-day life.
About De Bijenkorf
De Bijenkorf has been a strong brand for over 140 years. Their stores, expressions, assortment and employees share the identity of the Bijenkorf. Their four brand values include: customer oriented, inspiring, stylish, and premium. Their mission is to be the most inspiring, surprising and creative department store where everyone is special. With stores across the Netherlands, De Bijenkorf maintains retail spaces ranging between 7,500 and 21,000 square meters. They also have a thriving online ecommerce business segment as well.
About Activbody
Activbody is a consumer electronics and software-driven company developing health and wellness solutions that leverage its portfolio of patented technologies. Activbody aspires to keep the world active through fitness and health technologies designed to make exercise fun, convenient and trackable.
A revolution in daily fitness, athletic performance and rehabilitation, Activ5 is a first-of-its-kind, wireless-enabled, isometric-based strength training device that coaches users through short duration, low impact, full body workouts and quantifies muscle activity. Activbody was born out of founder Dr. Kosta Yanev's desire to create fitness and wellness solutions that could help him integrate regular exercise into his life. Learn more about Activbody and Activ5 at https://activ5.com.
The Activbody™, Activ5™ brands, products, phrases, work product and contents herein are fully protected by international trademark, copyright and patent laws. All rights reserved 2008-2018 Activbody, Inc.
SOURCE Activbody
Share this article