2018 CTRM Vendor Perception Study Report Issued by Commodity Technology Advisory LLC

Share Article

Transition to cloud is shifting the buyer and influencer perceptions of the market

Commodity Technology Advisory (ComTech Advisory), the leading analyst firm covering commodity trading and risk management (CTRM) technologies, has just released its latest CTRM Vendor Perception report. This report, issued every two years, presents the result of a comprehensive survey to determine vendor brand recognition and perceptions of market leadership by end-users and consultants across the global commodity trading industry. It explores the concept of market leadership across a variety of categories, including commodity and technology capabilities, and examines the current state of procurement habits and trends under the current market conditions. The results also provide a comprehensive analysis of changes in vendor leadership perceptions over time. The report is available as a free download, or for on-line viewing, at the CTRMCenter.com, or on ComTech Advisory’s corporate site (comtechadvisory.com).

The 2018 report does suggest the continued consolidation of brand awareness across a handful of companies, dominated particularly by ION and Allegro. However, respondents were able to name more than 50 vendors across the space, and when many of the different niches (both functional as well as for specific commodities or geographies) are examined, many smaller and lesser known vendors are mentioned as potential leaders in those segments.

Against the backdrop of significant ongoing industry and technology shifts, the report findings suggest that despite a handful of dominant brands, the move to the cloud, amongst other drivers, is beginning to shift user buying criteria and the vendor landscape.

“With over a decade of CTRM Vendor Perception Studies behind us, ComTech is able to map the trends in terms of vendor brand awareness through time and against key business and technical drivers in the industry,” says Dr. Gary M. Vasey, Managing Partner. “As a backward-looking survey, it does appear that the transition to cloud is shifting the buyer and influencer perceptions of the market.”

“The ETRM/CTRM markets, and the landscape of vendors servicing those markets, are undergoing significant and potentially disruptive changes,” notes Patrick Reames, Managing Partner. “Though the legacy vendors do continue to rank highly in this report, the growing number of lower-tier buyers in the market – those looking for 5 to 15 seat licenses delivered via the cloud – does present an opportunity for smaller vendors to shake up the status quo in the near future.”

The study was supported by sponsorships from Brady PLC and Enuit as well as report advertising placements from several other vendors. The participation of these sponsors and advertisers help support the primary research effort and the wide distribution of the results; however, sponsorship of, or advertising within, this report does not in any way influence the outcome of the research, the analysis of data and information, nor the editorial content of the report.

About Commodity Technology Advisory LLC
Commodity Technology Advisory (ComTech Advisory) is the leading analyst organization covering the Energy and Commodity Trading and Risk Management (E/CTRM) technology markets. Led by Patrick Reames and Dr. Gary M. Vasey, ComTech Advisory provides invaluable insights, backed by primary research and decades of experience, into the issues and trends affecting both the users and providers of the applications and services that are crucial for success in markets constantly roiled by globalization, regulation and innovation. For more information, visit http://www.comtechadvisory.com

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Gary Vasey

Patrick Reames