‘2019 Breakout App,’ Likee, Climbs to 4th Most Downloaded Video App Worldwide, According to Sensor Tower

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Global Video App Sets Sights on U.S. Market for Continued Growth.

We’re excited to introduce Likee’s superior features to consumers worldwide and to inspire everyone to tap their inner creative and shine.

Likee (https://www.likee.com/), a global video sharing platform owned by JOYY, has jumped to the 4th most downloaded app worldwide, reaching over 100.2 million active users monthly in over 200 countries. The upward move, reported by Sensor Tower, comes only one month after App Annie positioned the company as seventh worldwide in its annual "State of Mobile" report released in January 2020. That report also noted Likee’s audience growth had out-paced other dominant streaming platforms such as Snap’s Snapchat (SNAP), Netflix and Spotify for total downloads worldwide and listed Tik Tok as fourth.

Cutting-edge special effects, recording and editing tools, as well as a stronger variety of filters, stickers and video add-ons, have drawn over 200 million Gen Z’ers to Likee. The video-sharing platform has established itself as a dominant player in Indonesia, China, Russia, India, and Latin America and will soon make a play in the United States.

“Likee is well-positioned to capitalize on market demand for an easy-to-use video creation and sharing platform,” said Mike Ong, Vice President at Bigo Technology. “We’re excited to introduce Likee’s superior features to consumers worldwide and to inspire everyone to tap their inner creative and shine.”

Likee sets itself apart from other apps in the space, like TikTok, Byte and Firework, with a unique suite of editing features, a variety of AI, face-recognition filters, face-swapping and a recording technology that makes broadcasting easy and fun for the user. Likee inspires its users' inner creative and provides the tools to them shine for the creator’s audience.

"As we look towards the U.S. expansion, our reach towards impactful collaborations and partnerships will be as central of a focus as audience growth," added Ong.

Likee is available for download on iOS and Android: https://www.likee.com/.

About Likee
Likee is a prominent global short video creation platform, with cutting-edge special effects video shooting and editing tools. Created by BIGO Technology Pte. Ltd, Likee was initially released in July 2017 and is now one of the world's most popular apps. Likee is aimed to make it easy for everyone to create amazing videos and record memorable moments. We hope that everyone could explore valuable and interesting discoveries, as well as enjoy a wider world. Founded in Singapore in the year 2014, BIGO is one of the fastest-growing Internet companies worldwide. Focusing on technologies such as Artificial Intelligence, BIGO is one of the major companies globally in the field of development and publishing of apps. BIGO owns Bigo Live - a leading global live-streaming app, Likee, imo - a global video communication app, and other social apps. According to the JOYY Reports Third Quarter 2019, the MAU of Likee exceeded 100.2 million, which increased by 413.4% year over year. The MAU of IMO's embedded Likee service reached 50.2 million. Likee also placed as the No. 1 app in 'Top 10 Breakout Apps' list according to App Annie’s report of 2019. In January 2020, Likee ranked 4th in global downloads according to Sensor Tower.

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Jocelyn Johnson
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