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2019 Intricately Cloud Market Share Report Compares Customer Trends for Top Cloud Providers

The report compares the customer trends and spending habits of major cloud hosting providers, including Amazon Web Services (AWS), Microsoft Azure, Google Cloud, and Alibaba Cloud.


News provided by

Intricately

Apr 02, 2019, 06:00 ET

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SAN FRANCISCO, April 2, 2019 /PRNewswire-PRWeb/ -- Intricately, a leader in marketing and sales intelligence for cloud companies, announced it released its 2019 Intricately Cloud Market Share Report, which analyzes global cloud usage and adoption trends across 7 million companies.

The 2019 Intricately Cloud Market Share Report compares the customer trends and spending habits of major cloud hosting providers, including Amazon Web Services (AWS), Microsoft Azure, Google Cloud, and Alibaba Cloud.

Our findings make it clear that cloud providers need to focus on high-ROI customers and niche opportunities if they hope to compete with industry leaders like AWS.

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The Intricately platform has created unique digital fingerprints for more than 21,000 digital products to see which apps, websites, and networks that companies use, how much they spend, and when their contracts expire. The 20-page report leverages real customer data from Intricately's proprietary platform to identify:

  • The business trends that are driving the proliferation of cloud hosting vendors
  • The year-over-year customer growth trends for the top cloud providers
  • Which cloud hosting providers are most popular across various company sizes
  • How customer spending habits compare across the major cloud providers

"Most people know who the top cloud vendors are, but they don't have any insight into the companies that are buying these cloud products," said Intricately co-founder Michael Pollack. "Our findings make it clear that cloud providers need to focus on high-ROI customers and niche opportunities if they hope to compete with industry leaders like AWS."

Key findings from the report include:

  • Enterprises are using more, niche cloud products: On average, enterprise companies use 27 cloud products and 3,272 applications.
  • AWS captures more customers at higher spending tiers: AWS has more than three times the number of enterprise customers as Alibaba Cloud, Azure, and Google Cloud combined. Of the companies that spend more than $100,000 on cloud hosting per month, 81 percent are AWS customers.
  • Azure's customer base consists of a higher percentage of enterprise customers than Google Cloud and AWS: About 15 percent of Azure customers are considered enterprise level, compared to 5 percent for AWS and 2 percent for Google Cloud.
  • Google Cloud is growing faster in the enterprise space than Azure. Although Azure has almost five times more enterprise customers than Google Cloud, Google Cloud saw nearly three times more year-over-year enterprise customer growth in 2018 than Azure.
  • Media and internet services companies spend the most on cloud hosting. Of all cloud hosting customers, 1,536 companies spend more than $100,000 monthly, with Facebook, Baidu, and Twitter leading the pack.

The 2019 Intricately Cloud Market Share Report provides the complete report findings and is available to download here.

About Intricately:

Intricately monitors more than seven million businesses and 21,000 digital products to help cloud companies discover new markets, understand competitive opportunities, and identify target accounts. Intricately strives to give cloud companies an unfair advantage in finding and acquiring new customers by leveraging strategic spend intelligence data. Intricately's customers include AWS, Google, Fastly, and Verizon.

SOURCE Intricately

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