LOS ANGELES, Sept. 23, 2020 /PRNewswire-PRWeb/ -- MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry, today announced the results of its third annual MarTech Breakthrough Awards program, showcasing technologies and companies that drive innovation and exemplify the best in marketing technology solutions across the globe.
"Over this past year the MarTech industry has helped brands navigate challenging shifts as organizations are forced to dramatically alter how they engage with their audiences, completely transforming the customer journey," said James Johnson, Managing Director at MarTech Breakthrough. "Customer expectations have never been higher and our 2020 MarTech Breakthrough Award winners showcase standout technologies and services that are revolutionizing how brands exceed these expectations with personalized experiences throughout every customer interaction. We congratulate our 2020 MarTech Breakthrough Award winners as they empower brands to not only up-level the customer experience, but truly establish marketing at the center of business strategy."
The mission of the annual MarTech Breakthrough Awards program is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year's program attracted more than 2,750 nominations from over 15 different countries throughout the world.
All award nominations were evaluated by an independent panel of experts within the MarTech industry, with the winning products and companies selected based on a variety of considerations, including innovation, design and user-experience, as well as overall technological advancement for their respective categories.
The 2020 MarTech Breakthrough Award winners include:
Industry Leadership
Best Overall Account Based Marketing Solution: MRP, MRP Prelytix
Best Digital Asset Management Platform: Widen, Widen Collective
Best Marketing Attribution Solution: PulsePoint
Best Team Collaboration Software: Airtable
Best MarTech Company CEO: Trevor Kaufman, Piano
Best Use of AI in MarTech: Rokt
Best MarTech Startup: Klaviyo
Best Overall MarTech Solution: Acxiom, Real Identity™
Best Overall MarTech Company: Acoustic
Marketing Automation
Best SMB Marketing Automation Platform: Mailchimp
Best Enterprise Marketing Automation Platform: Exponea
Best Marketing Performance Management Company: Allocadia
Marketing Automation Innovation Award: Integrate
Content Marketing
Best Content Writing Service: Vivial
Best Content Performance Management Solution: Upland Kapost
Best Content Personalization Software: SmarterHQ
Best Overall Content Marketing Software: Sitecore
Best Overall Content Marketing Company: Snappy Kraken
Event Management
Best Overall Event Management Platform: Cvent
Event Management Innovation Award: Hubb
Website
Best Overall Website Building Platform: Elementor
Best Overall Web Hosting Service: Bluehost
Best E-Commerce Web Platform: Shopify
Best WordPress Plugin: Cloudinary
Best Content Management Platform: Jahia
CRM
Best SMB CRM Solution: Thryv
Best Enterprise CRM Solution: Cheetah Digital
CRM Software Innovation Award: Introhive
Conversion Optimization
Best Campaign Landing Page Platform: Unbounce
Best Overall Conversion Optimization Solution: Velocidi
Email Marketing
Best B2B Email Marketing Solution: Delivra
Innovation Award for Email Marketing: Dyspatch
Best Overall Email Marketing Company: Sailthru
Video Marketing
Best Live Video Marketing Solution: Aki Technologies
Best Overall Video Marketing Company: Vidyard
Search Engine Marketing
Best PPC Optimization Platform: TrafficGuard
Best SEO Platform: Rio SEO
AdTech
Best Programmatic Marketing Platform: Ericsson Emodo
Best Geolocation Platform: Reveal Mobile
Best Behavioral Targeting Platform: Sabio Inc.
Best Digital Ad Network: AdColony
AdTech Innovation Award: RTB House
Best Overall AdTech Company: MGID
SalesTech
Best Sales Proposal Software: Upland Qvidian
Best Price Optimization Solution: Zilliant
Best Sales Enablement Software for Enterprises: Emissary
Best Overall SalesTech Company: ringDNA
Social Media
Best Social Media Distribution Software: FMG Suite
Best Overall Social Media Management Platform: Sprinklr
Influencer Marketing
Best Influencer Marketing Management Platform: True Influence
Influencer Marketing Innovation Award: Quotient
Best Influencer Marketing Company: Tagger Media
Loyalty and Referral Marketing
Best Overall Loyalty Marketing Platform: SessionM, a Mastercard Company
Conversational Marketing
Conversational Marketing Innovation Award: Intercom
Best Overall Conversational Marketing Company: BirdEye
Mobile Marketing
Best Location Based Marketing Platform: S4M
Best Mobile Messaging Based Marketing Solution: Mobivity
Innovation Award for Mobile Marketing: Leanplum
Best Overall Mobile Marketing Solution: AdTheorent
Data, Analytics & Intelligence Tools
Best Contact Database Solution: Stirista
Best Customer Data Platform: BlueConic
Best Contact Database Company: Infutor
Best Data Visualization Solution: Goodway Group
Best Overall Marketing Analytics Solution: TapClicks
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About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.
SOURCE MarTech Breakthrough
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