Steel City Pops Launches into Wholesale Channels beginning in Alabama

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Steel City Pops, a recognized brand for a frozen dessert treat, launches into wholesale retail partners.

“As a retailer for almost a decade, we believe in the longevity and strength of our frozen dessert treat while also recognizing that the way customers shop and interact with brands will continue to shift and evolve quickly,” Peter Srodoski, President and CEO of Steel City Pops said.

Steel City Pops is expanding the reach of our products and brand by partnering with other retailers via wholesale for the first time in the company’s history. The goal is to broaden our retail store front strategy, the company said.

“As a retailer for almost a decade, we believe in the longevity and strength of our frozen dessert treat while also recognizing that the way customers shop and interact with brands will continue to shift and evolve quickly,” Peter Srodoski, President and CEO of Steel City Pops said.

The approach will also get Steel City Pops’ top quality dessert treats in front of new audiences. Steel City Pops has been working on its wholesale initiative for over a year, however, delving into wholesale amid a pandemic proved to be a tougher challenge than the company realized.

Steel City Pops has launched with six Piggly Wiggly stores in the Birmingham, Alabama area and is hoping to add additional wholesale partners soon. The six stores are now carrying four pack boxes. The boxes are available in Strawberry Lemonade, Chocolate, a Fruity Variety Pack (Strawberry Lemonade, Mango, Blood Orange and Lime), and a Creamy Variety Pack (Buttermilk, Strawberry Cream, Chocolate and Coffee).

This launch comes after the company launched its new e-commerce site earlier this year in which its frozen dessert treats are being shipped nationwide. The response to that launch has been overwhelming with the success far exceeding the company’s expectations. “Steel City Pops will be looking for wholesale partners nationwide to ensure that we reach even more consumers with this top-quality dessert”, stated Srodoski.

Steel City Pops is a privately held company based in Birmingham, Ala., with stores across Alabama, Kentucky and Texas, and events and wholesale opportunities available nationwide. All products are all-natural, locally sourced whenever possible, and gluten-free, created in small batches to ensure the highest quality.

For additional information please contact: Jay Hassman at Steel City Pops by phone (205) 918-8708 or email (jay@steelcitypops.com).

You will also find further information on our web site at http://www.steelcitypops.com.

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Jay Hassman
Steel City Pops
1 2059188708 Ext: 101
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